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Amplifying Reach of Your Posts – The Blogging Fundamentals

Amplifying Reach of Your Posts – The Blogging Fundamentals

by | Sep 26, 2017 | Blogging, Communication, Content Writing, Writing

If you can create good content and have mastered the blogging fundamentals, you have a skill that is highly prized (not to mention lucrative) in the market today. Whether as a job opportunity, or simply because one is passionate about writing, blogging is one of the most popular mediums of expression in the present times. We only need to look toward the various forms of social media we use on an everyday basis, to realize that a good 40% of what we see in our ‘feed’ is in the form of blogs.

What sets apart good content from not so good content? Originality, grammar, accuracy and engagement are some of the crucial factors for what qualifies as ‘good content’. To know more, read our post on “what qualifies as good content?”

One of the most commonly used platforms for blogging is WordPress which has a simple interface, and also guides you towards making your posts more readable, and optimizing it for the search engines. In this post, we introduce you to certain techniques of blogging fundamentals that will help you gain more engagement and traffic on your content – the lifeblood for your blogs.

Blogging Fundamentals – The Title of the Post

It is very important to put thought into what the title of the post should be, because your title should be a 5 second takeaway which convinces the reader to click on the link and proceed to read the post.

Ideally, your title should:

  • convey the essence of the post, i.e., give the reader an idea about what to expect from the post.
  • not be very lengthy – a title between 5 to 9 words is great.
  • contain the focus keyword: Say you are searching for something particular on the web, you would enter one word, or a phrase which will then link you to search results containing the word or the phrase. A focus keyword is nothing but the main topic or issue being spoken about in your post. For example: ‘personal branding.’ For your content to be visible and picked up by search engines, it is crucial for the keyword of your post to appear in the Title/ Headline, and at least 4-5 times throughout your post.

Blogging Fundamentals – The Post

(a) Making your post ‘readable’

How your post fares on the internet is largely defined by how the post scores in two categories – No.1- If it is readable, and No.2 – If it is Search Engine Optimized (SEO).

 When we speak about readability in the context of web metrics, it does not just mean how effective the substance of the post is. It is also about how it is laid out for the reader in terms of how easy to read it is. Here are a few pointers to help make your post more readable –

  • Keeping your sentences short – Anything more than 20 words is a long sentence. Keeping your sentences short also helps the reader retain his focus on the piece, and makes your post more understandable on the whole.
  • Sub Headings – Wherever, and if possible, including sub headings lends to the readability of a post. While desirable, this isn’t a pre-requisite as you may or may not choose to write a post in a way that accommodates sub headings.
  • Paragraphs – Split your post into paragraphs to increase legibility. The size of one paragraph should ideally not be more than 150 words.
  • Use Focus Keywords – The more you use your focus keyword in the post, the more ‘visible’ on the web it becomes. Using it between 4-5 times throughout your post is a great number to ensure visibility.
    Google picks up on these focus keywords and points the readers towards what they are looking for, when they search for a particular topic. For example, if your focus keyword is ‘Personal Branding’, using it in your post a couple of times makes your post visible enough for Google to pick it up. And then it directs a reader who may have searched for ‘Personal Branding’ on Google, towards your post.
  • Include Links – Including links to the research that you may have done for your post is a great way to help increase traction for the post you are putting out. This is also a great way to share more knowledge with the reader, and a good practice to help gain visibility for good content – even if you may not have created it. Remember, what goes around, comes around. 🙂

(b) Search Engine Optimization or SEO

  •  Simply put, SEO, as its name suggests, is a way of ‘optimizing’ the reach of your post on the web to make it more ‘visible’.
  • Writing a ‘Meta Description’ for your post –A meta-description is nothing but an abstract of your post in not more than 156 characters. This meta-description is what appears under the title of your post when posted on social media sites. What you write in these 156 characters to describe your post, helps the reader decide whether or not he clicks on it and reads it.
  • Remember to include your focus keyword in the meta–description – This is a huge plus in increasing the visibility of your post.

Blogging Fundamentals – Image for the Post

The image you choose for your post is very important because in this case, it is especially true that ‘a picture speaks a thousand words’. If there were 3 things that added up to determine whether or not a viewer will click on your post, they would be the following –

  1. The title of your post
  2. The meta-description of your post
  3. The picture along with your post

Choose an apt picture to go along with your post, and as the writer, you would be in the best position to relate a picture to your post, so it is worth spending a few minutes on.

Remember to give credits to whosoever the picture belongs to. Google penalizes the web pages which use pictures which are not open source (free for all), without attributing credits to the same.

Besides the techniques of blogging fundamentals elaborated above, which will help your content gain more visibility, to help you make your content more robust, there are certain common errors you should avoid. These are what we call ‘the 5 cardinal sins for a content writer – content writing mistakes’.

  1. Not knowing your audience –
    versus knowing your audience can do a world of difference to the quality of content you put out + enhance engagement.
  2. Errors –
    of any kind. Grammatical, punctuation, plagiarism, irresponsible articulation of your thoughts (i.e., misuse of your freedom to express) – all of these contribute to making your content a recipe for disaster.
  3. Writing without a synopsis or summary –
    stick to a summary of what you are writing and exactly how you are going to tackle it – point by point. Make a short synopsis before you get started and try not to deviate. This synopsis should be drawn up at the research phase itself.
  4. Being verbose –
    It may be tempting to use big words and fancy phrases, but what use if they are lost on your readers and scare them away? This connects to what we said earlier about knowing your audience. Have a thorough sense of “who” you are writing for, and write in a simple, effective language that will put your point across. Besides, what makes a piece of writing very attractive is how simply, yet effectively it has been articulated.
  5. Not making enough use of your creative talents –
    Sky is the limit when it comes to experimenting with your creativity through the content you create. Feeling like writing a food blog post on healthy summer eating? Google fruits and find out what citrus based recipes could trickle into a post on light-hearted salads and smoothies. Use analogies and make your piece truly shine, truly come alive. Try adding texture where none is possible – yes, even in that straitjacket report on the financial outcome of the latest IPO to have come to Wall Street. Make it resonate and let your words really talk.

Creating good content online is both an art and a technique. While the content you write may be absolutely great, without a basic knowledge of blogging fundamentals, you may be stumped as to why your ‘great content’ isn’t receiving any engagement. Investing time in learning about certain basic skills and techniques about web metrics, and incorporating them into your work is a certain way of gaining success in the world of content creation. Have you tried out these great tools for content writing? Give it a go! Wondering what a career in content writing would entail? Read our short guide to a content writing career, here.

Five Effective Conflict Resolution Strategies for Managers

Five Effective Conflict Resolution Strategies for Managers

by | Sep 8, 2017 | Leadership, Management, Office Etiquette, World of Work

Learning how to effectively and efficiently resolve conflict is one of the most important skills for a leader, and a manager. The work place is representative of a stand alone universe in itself. In which case, it is only obvious that it will have people from diverse backgrounds, with diverse goals and objectives in their minds. While diversity is a bonus, it can also lead to making differences more obvious. Which in turn could lead to conflict. Conflict in work place is an unavoidable situation. Imagining the existence of a completely harmonious  work place is just an idyllic thought. While conflict is an unavoidable part of the day-to-day functioning at the workplace, there are tried and tested strategies to effectively diffuse conflict, and your role as the manager is crucial towards the methods adopted for resolution of the conflict. Have a look at some of the best and most effective Conflict Resolution Strategies.

Conflict Resolution Strategies #1 – Practice on Building Foresight

Prevention is better than cure. Most conflicts can be predicted, detected and prevented in an early stage. To avoid matters from escalating, watch out for situations which feel like they could blow up into a potential conflict. This is where your experience and acumen as a manager comes in handy. A stitch in time could save the day.

Conflict Resolution Strategies #2 – Be Objective

When called upon or intervening to resolve a conflict, it is important to review the matter in an objective manner. Being objective in situations of conflict helps you think clearly, and helps you move towards a fair, efficient and speedy resolution. It is easy to assume one party as the victim, and the other as the perpetrator when things are taken at face value. However, that is where your role as a manager is crucial. Look at the whole matter objectively, taking stock of, and recording facts wherever necessary before making a judgement or pronouncing any decision.

Conflict Resolution Strategies #3 – Call for a private meeting

Speaking to the concerned parties at the same time and place while the matter is still fresh, can only cause things to get worse. A process of reconciliation should definitely be initiated, however not at the very outset. Call for a private meeting with both parties concerned and hear them out individually. This will help you get a clearer picture of the issues, and will also function as a cooling period for both parties. In a way, they get to speak what’s on their mind and that in itself is a crucial part of conflict resolution.

Conflict Resolution Strategies #4 – Keep it professional

Once a conflict goes down the personal route, it is a very sticky and unpleasant situation to recover from. It may be very difficult to stop an escalation in that direction, because the base of no conflict is wholly professional, whereas the base of all conflicts are definitely to some extent ideological. Ideological conflicts in turn, can quickly turn into personal ones. Your intervention as the manager is what stops the conflict from turning into a personal one. As a manager, keep your treatment of the conflict as professional as possible and avert/ reject any personal stabs.

Conflict Resolution Strategies #5 – Not every conflict needs your intervention

Understanding that conflict is a natural part of the work space is a lesson you will learn over time as a manager. Not every conflict will need your intervention, and it is up to you to choose which ones need your intervention. Allow for a culture where conflicts can be resolved naturally and mutually. That is how it should work for most small-scale conflicts. Knowing just when to step in is a managerial art, one that comes with experience and practice. But having faith that your team can resolve a conflict on its own is also a managerial art.

Being in a leadership position is not easy because there will be situations you will have to deal with, which given a choice you’d choose not to deal with. That is where the challenge of being a good and efficient manager lies.  How you deal with these issues affect the environment in the organisation, and the productivity and vibe of your team. Never hesitate to reach out to senior colleagues or mentors for advice on a given situation related to conflict resolution – keeping in mind the confidentiality of the parties involved, of course.

Have a case study or personal experience on effective conflict resolution strategies? This is the right place to put them out! Comments invited.

The Importance of Gender Diversity in the World of Work

The Importance of Gender Diversity in the World of Work

by | Jun 2, 2017 | Career, Feminism, Job Offers, Leadership, Management, Performance, Productivity, World of Work

We write this post assuming that we have come past the phase where we even refuse to acknowledge that gender inequality at the workplace is a very real problem, which requires an immediate solution. Unfair recruitment, unequal pay, the phenomenon of glass ceiling [The Federal Glass Ceiling Commission describes the term ‘glass ceiling’ as “the unseen, yet unbreakable barrier that keeps minorities and women from rising to the upper rungs of the corporate ladder, regardless of their qualifications or achievements.”], are all very pertinent issues which hinder gender diversity in the world of work.

Gender diversity at the workplace, is a crucial pre-requisite in the globalized world of work we all inhabit today. And here are only some of the reasons about why it is so important.

  1. Increased organizational performance

    Any organization’s performance is a reflection of the core values and principles of the organization. In other words, the performance of the team is directly related to the organization’s attitude and investments towards the team. One of the most important aspects which have a direct influence on organizational performance is equality and inclusivity. The employees, irrespective of their gender, need to feel like they are equals. It is only then that the motivation and interest to give back to the organization can be sustained within them.

  2. Ability to retain a diverse customer base

    In order to help your business grow, it is important for you to be able to attract and sustain a diverse customer base. It is difficult to be able to meet that requirement unless your employee base in itself reflects gender diversity. It is a fact that men and women perceive things differently, with relation to certain key issues. Diversity in thought at the end of the organization is directly related to how successfully the organization is able to retain a diverse customer / client base. A gender diverse work environment is by default a more engaging and supportive work environment.

  3. Decrease in attrition rates

    One of the most important causes leading to high attrition rates for any organization is inequality, or just the overall work environment which may not be very inclusive. Lack of equality or unfairness breeds dissatisfaction within the workplace, thus contributing to reasons for higher employee turnover or attrition rates. This not only reflects badly on the goodwill of the organization, but is also a rather expensive error to rectify. Workspaces which are more inclusive and fair tend to have lower attrition rates.

  4. A better talent pool

    A more inclusive and diverse work space by default guarantees a richer talent pool. By being gender biased as an organization, you automatically forego a huge chunk of talent. You never know what attributes, and skills you’re missing out on by eliminating or limiting female representation or engagement at various levels in your organization.

  5. Reflection of the organizational culture and values

    As we move towards a more globalized world of work, the values and the principles that organizations play by have started gaining more and more importance. It is exactly these values and principles that set an organization apart from others. It is the culture and the values harbored by an organization which lend to it, its reputation. One of the primary reflections of the same is the factor of gender diversity within an organization. The values of fairness, inclusivity and equality while being the most basic expectations, also paradoxically end up being very rare to find. And surely enough, any organization which boasts of these values, is one worth aspiring to be a part of!

 

It is an understated fact that we need more women at work, in the world of work. We at OBOlinx are an all women’s team, and have a ton of inspiring ‘women at work’ stories which we would love to share with you. But before that, we would love to bring your stories to the world. Tell us what has worked for you, and what hasn’t worked for you, as a woman at work. You never know who you might end up inspiring and providing hope to, out there!

5 Quotes that Sum up the Essence of Team Work

5 Quotes that Sum up the Essence of Team Work

by | May 16, 2017 | Leadership, Management, Motivation, Performance, World of Work

Great teams are not built in a day. It takes perseverance, patience, unmatched leadership, hard work and the many other ingredients that make up the magic sauce of Team work. To create magic as a team, it takes individual and collaborative synchronization.

Today we send some inspiration your way in the form of some very effective insights / quotes that will inspire you to be a great team player, and illustrate what real team work looks like.

1. Alone we are a drop in the ocean, but together we are the ocean itself.

“Team work is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” – Andrew Carnegie

2. Like the age-old saying goes, united we stand.

“None of us is as smart as all of us.” –Ken Blanchard

3. To begin, to forge ahead, and to succeed.

“Coming together is a beginning. Keeping together is progress. Working together is success.” –Henry Ford

4. Because no great team is built without a great leader. It takes a good leader to take responsibility, to share success and to never forget the pat on the back!

“If anything goes bad, I did it. If anything goes semi-good, we did it. If anything goes really good, then you did it. That’s all it takes to get people to win football games for you.” ― Paul W. Bryant

5. Mistakes happen. What is more important is sticking together unconditionally because after all you are a team. You must finish well, what you started together.

“We’re a team. It’s part of our job to help each other out, and to forgive each other quickly. Otherwise, we’d never get anything done.” ― Jeramey Kraatz

But what is most important is to realize the transience of bad things, and good things. To realize that winning is great, but losing gracefully defines who you are better than a win does. No one says it better than Lance Armstrong in these very powerful, and beautiful words.

“When you win, you don’t examine it very much, except to congratulate yourself. You easily, and wrongly, assume it has something to do with your rare qualities as a person. But winning only measures how hard you’ve worked and how physically talented you are; it doesn’t particularly define you beyond those characteristics.
Losing on the other hand, really does say something about who you are. Among other things it measures are: do you blame others, or do you own the loss? Do you analyze your failure, or just complain about bad luck?
If you’re willing to examine failure, and to look not just at your outward physical performance, but your internal workings, too, losing can be valuable. How you behave in those moments can perhaps be more self-defining than winning could ever be. Sometimes losing shows you for who you really are.” ― Lance Armstrong

Love working as a part of a team? Prefer working alone? What do you think is a better way to be most productive? Share your thoughts on team dynamics and we’ll be happy to share them further!

5 Common Mistakes to avoid if you are a First Time Manager

5 Common Mistakes to avoid if you are a First Time Manager

by | Mar 28, 2017 | Career, Leadership, Management

Along with all the excitement and progress the role of a manager offers, it comes with its own share of hurdles – much like anything new one might take on. An obvious part of any new journey entails learning through mistakes we make. Another part of the journey is to learn from the experiences of others who have walked the path that you are now on. If you are a first time manager, here are some mistakes you should definitely be wary of.

First Time Manager Mistake #1: Not establishing communication structures

The first thing that you must sort in your capacity as a manager is defining and maintaining the communication structure you expect to have with your team. Lay down the guidelines for the structure of the overall reporting and communication system. This will help you with a number of key issues such as accountability, time management and delegation.

First Time Manager Mistake #2: Not breaking the ice

Not making an effort to get to know your team is probably one of the worst mistakes managers could make. Building a rapport with your team makes a world of sense since a lot about how team progresses is now your responsibility. The first chance you get after stepping into the shoes of your new role, organize an informal team meeting where you all get a chance to know each other. During this meeting, emphasize on your expectations from the team and how you plan on helping them work towards them. Make it a dialogue and ask your team about what they expect from you, make a note of them for sure!

First Time Manager Mistake #3: Holding back/ delaying feedback

Let your team know what’s working, and what’s not! One of the common mistakes most first time managers make is delaying feedback. Feedback is probably the singular most essential thing to help your team grow. Along with assigning tasks, and following up on them, offering feedback once the task has been completed forms an integral part of the entire goal setting – achieving process. When your team has done a good job, applaud them. When there is something they could do better, let them know in a suitable way.

First Time Manager Mistake #4: Improper Time Management

Now that you are a manager, you are responsible for your entire team besides being responsible for your own work progress. In order to maximize your potential (and hence, in a way your team’s potential) you need to put in some extra planning into figuring out how you are going to be managing your time. Putting things down on paper is great way to visualize what your goals are, by when you plan on achieving them, and the going on to create a road map for the same.

First Time Manager Mistake#5: Being the boss instead of a leader

Just because you are the manager doesn’t necessarily mean you have to create a sense of fear for your team to do their work. Neither do you have to be excessively chummy. Keep reminding yourself that your real role as a manager is to lead your team and help them achieve their goals, and not to be the quintessential tyrannical boss. If you have to be a boss, be one who inspires, motivates and leads by example.
Been there, done that? Tell us about some common errors you’ve made in your journey as a first time manager.