Before we delve into the basics of the social media resume, and what makes for a great one, let us understand what a social media resume really is. Simply put, a social media resume is your online presence, across platforms of social media. Lets tweak that a little bit, a social media resume is the ‘quality’ of your online presence. It is the quality of your social media resume that attracts recruiters and hiring managers to you, rather than you scouring for job opportunities. About 80% of job opportunities are channeled through networking, and a strong social media resume is a powerful way of changing the meaning of networking in the current day context.
Simply existing on various forms of social media, most importantly on LinkedIn does not qualify for a great social media resume. It is your engagement, and the quality of content that you put out which determines the strength of your social media resume. Earlier, we ran a hugely popular series on personal branding. Building a good social media resume is strongly intertwined with the principles of personal branding. Through social media, you put out who you are, i.e., you put out your personal brand, because you are your own personal brand.
Based on the strength of your social media resume, you can attract your dream job opportunities. Here are 5 ways of building a strong social media resume.
Consistency is everything
You may have an account on every social media platform that exists. However that is to no avail unless you are consistently active on them. Being regular and updating frequently is an imperative to having a consistent and powerful social media presence. Make sure your profiles are updated. It is also important to engage in conversations and discussions relating to topics of your interest. The form of engagement could range from commenting on articles to writing your own articles and posting them.
Understand the unique use of each platform
Every social media platform has a unique selling point. In order to make the most of the social media platforms you use, understand the uniqueness of each of these platforms. For example, Instagram is a very visual platform, allowing you a number of tools to express yourself and the work you do through photographs. Facebook is a multipurpose platform that also allows you to network. While LinkedIn serves as an information base, and the best place for off-line professional networking. By understanding the unique use of each platform, you can curate the content you put out accordingly. This also helps you to keep in mind the very specific target audiences for each kind of platform.
Integrate your social media profiles
If you have a blog or a website, you could integrate all your social media profiles into it for keeping them all synced, and easily accessible to recruiters. Most platforms allow you to create social media badges which you can embed into your blog/ website. One pointer before you go ahead and integrate your social media platforms is to keep in mind how your profiles would appear to a potential recruiter. Before you integrate your social media profiles, go through them with a fine tooth comb and scour for anything that may come across as unprofessional. In short, look for any social media mistakes that may stand out for a recruiter.
We began this post by stressing on how a social media resume isn’t very different from having a personal brand. A social media resume is powerful because everything about you, your qualifications and your aspirations are out there. This kind transparency and outreach lend a kind of validity to ‘you’, which is why a powerful social media resume has the potential to attract recruiters.
Being responsible about what you speak and choose to put out is a ground rule for not just personal branding, but any form of social media interaction (and otherwise!). Remember that when you put out or say certain things on interactive platforms, people listen to it and engage with it in a conscious as well as subconscious manner. That is the power of personal branding and social media. Therefore while you have access to a wide range of liberties to make speak your mind and make yourself heard, make sure that you do so responsibly.
The secret to a great social media resume is having an impressive online presence. Have you come across a great social media resume, you’ve had a chance to learn from? Comment with links below and we’d be glad to feature your thoughts in our upcoming blogs!