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5 Ways your Activity on Facebook May be Affecting your Career

5 Ways your Activity on Facebook May be Affecting your Career

Social media today has become intertwined with our very existence in ways more than one. It is really no longer a joke that everything we are doing – what food we’re eating, what music we’re listening to, what our coordinates are, it is all on social media. So how does leading our lives on social media impact our career? Could it have an adverse impact? Yes it could, and if you can’t do without Facebook, here are five ways you are potentially killing your career because of it!

  1. Telling the world how much you hate your boss

    Surprise, surprise (but really are you surprised?), making your opinions vocal about your superiors or colleagues at work on Facebook will not remain a secret from them. And how this could damage your reputation and career at your work place is anybody’s guess. Controlling these urges is a good idea because while it wouldn’t help you in any way, it would surely come with adverse consequences you would have to face. Besides making you look immature and petty, it might actually cost you your job!

  2. Not making use of your privacy settings

    Facebook has privacy controls you can set to make your posts visible to select audiences. Not all your posts need to be visible to everyone on your friend list – especially if you have professional contacts on your friend list. While the general principle of thinking before you post needs to apply to every person using social media, for professionals, you need to go one step ahead and decide whether what you are posting will have a detrimental impact on your professional image and if you should perhaps control the extent of its visibility.

  3. Your profile picture

    Companies today are increasingly making use of a candidate’s information on his/her social media to aid the decision-making process leading up to recruitment. In this scenario, everything you do on social media could have an impact on the hiring decision the company makes. However, the one thing that makes an immediate impression on your social media profile is your profile picture. Using a bad quality photograph, or an inappropriate one wouldn’t help you come off as professional.
    Want to know what makes for a good profile picture? Read our post about it here.

  4. The content of your posts

    While you do have every right of sharing your opinion on current issues, it is important to be sensitive and responsible in what you say if the issue at hand is a controversial one. Remember that this also has an effect on what your colleagues might think of you – in case you come off as too radical. In an ideal world, you are allowed to have your opinions without it impacting your work life, sadly, in the real world subconscious bias is a real thing. Besides, being sensitive about what you say on social media is always a good thing – regardless of whether you are a professional. Hasn’t “fake news” brewed enough trouble already?

  5. Using the same email address with Facebook and job applications

    Did you know that companies today use email plug-ins like “Rapportive”, which automatically collects all social media data linked with the email id you furnish, to get a more thorough idea regarding the potential candidate? This means, your social media footprints will be visible to your potential employer. Social media today is an immensely powerful tool in helping recruiters find the “right fit”. It is almost like a pre-interview. It is therefore wiser to use a separate email ID that cannot be traced back to your social media activity. However, it is always good to do a social media cleanse every now and then, and here is what you need to know about it.

Social media can help you make or break your career. Being strategic and responsible in your usage of social media can reap you more benefits than you imagined. One of the greatest professional advantages of social media is the scope it gives you to create a personal brand for yourself – regardless of who you are and what you do. Want to learn how personal branding works, and how it could benefit you? Read about the power of “brand you” here.

Deep Work to the Rescue

Deep Work to the Rescue

Focus and concentration are probably the two most scarce resources in the world of work. Well, the good news is, while they might be scarce resources, they are not in short supply. Because how we harness them depends entirely on us. If you are someone who works in a very distracting environment, or someone who is prone to distractions fairly often, or just someone who wants to achieve the most from every working day – the ‘deep work’ technique is something you must give a shot.

Simply put, and like the name suggests, deep work is when you delve into your work with utmost focus and concentration, and get things done. Fast. Sounds like a dream? Even I thought as much until I tried it out myself. Here are some easy action steps for you to start incorporating bits of deep work into your daily work routine, until it becomes a habit you can’t do without!

  1. Planning

    To get more done, the most done, the first step is to know what you have to do. That is, to plan your work well, and plan it well in advance. A lot of people believe that this is a waste of time, however, it is the very opposite of that. When you plan your work well, you know exactly what your deliverables and deadlines are. There is no way you are going to waste time thinking about what you have to do next, or feel intimidated about how much you have to do. Having a plan on paper, even if it is just a few bullets, will do the magic. Planning the week in advance is a great idea since it gives a good overview of what your week looks like and you can prepare and take stock accordingly.

  2. Doing one thing at a time

    Once you have a plan, you need to get to the next step, that is – to do. And whoever said multi-tasking is the way to go, couldn’t have been more mistaken. When you multi-task, you are doing the very opposite of deep work. Your focus is fragmented because you are doing too many things at the same time, in the bargain you don’t really get much done. Before you begin work, spend a few minutes reviewing your plan for the day, and tackle your tasks – one at a time.

  3. Schedule “deep work” slots

    We live in a world where connectivity is a must. A lot of people advocate turning off all devices and switching off the internet to get into the deep work mode. However, for some of us, this may not be a practical option since our work might be dependent on being connected. There is a work around for this. Use the first two or three hours of your day as “deep work” slots, during which you turn off your notifications and your phone. And also – like anyone who is good at what they do will tell you, don’t get to the emails first thing in the morning. The first few hours in the morning after you wake up is when your mind is at its peak. So make sure you make the most of it!

  4. A strict “no social media” rule

    Whether or not you are working in a deep work slot, for consistent deep work, make it a point to not use social media during your work hours. You can start with going a week without using any social media at all, and then use it only for a few minutes during lunch, or breaks. The social media and screen addiction has an extremely detrimental impact on our productivity. Stepping away from our phones and apps, and turning all our focus to the task in front of us is the simplest mantra to being super productive!

  5. Remembering to shut down appropriately

    How you sign off from work does have an impact on your over all work life. When you shut down at work, make sure you leave everything that belongs to your work place at your desk. Don’t carry work home. Or for that matter, even feelings from work home. Treat your time after work as sacred and do whatever makes you happy so you feel recharged for the next day. Remember that tomorrow is a brand new day and you’ve got to be in your most mindful state of being to make the most of the day!

    Have your stories of productivity, deep work, or just about anything related to the world of work to share with us? Do write to us and we’d be happy to feature them!

Social Media and Screen Addiction: The Death of Productivity (Part II)

Social Media and Screen Addiction: The Death of Productivity (Part II)

In our previous post on Social Media and Screen Addiction, we spoke about just how big the problem of screen addiction is, and how it is related to “propinquity” (the fact that the things that are closest to us in physical space have the biggest effect on our psychological experience of the world). We also discussed the adverse impacts this has on our productivity and left you with the good news  that this addiction can be dealt with. In today’s blog post we discuss how to do that, but before that, we spend a little more time understanding what it is about screens that make them so irresistible.

Why are Screens So Hard to Resist?

  1. The Elimination of Stopping Cues

    The lack of “stopping cues” make it very difficult to stop our consumption of information on social media. The “feed” we scroll is never-ending. Unlike, say a newspaper, or a book. When you get to the end, you know that is the end and you move on to other things. This is not true for screens. For example, the concept of “binge watching” is a fairly new concept. Earlier after the end of one episode, you knew you had to wait another day, or another week for the next episode to air. Today, “next” is the new default, and without us having to do anything. The auto-play on Netflix, or YouTube does it for us. Stopping cues no longer exist. This inevitably makes us spend more time than we used to spend before, engaging with screens.

  1. The Promise of Instant Gratification

    Social Media brought along with it the promise of instant gratification, and also the need for an instant validation. Every time you post something, you keep coming back to check how many “likes” your post has. And the thought of no one responding feels terrifying, almost invalidating. And so you go back again and again, to post and to seek and experience feedback and gratification.

  1. The Power of Goals

    Social media offers us a real driving force in terms of the power of goals. The goals of acquiring an ever-growing round number of followers, likes, shares, etc. While you may realize at some point that the addiction undermines you in the longer run, it is something you want to return to in the short-term again and again because it feels harmless, and you want to do it. This is true of a lot of screen experiences.

Tackling Social Media and Screen Addiction

The first step towards tackling social media and screen addiction is understanding the consequences of the same. Would you believe us if we said it has physical, financial, psychological and sociological consequences? Here is how –

  • Physical: With the amount of time we spend on our phones and screens, we tend to move into a sedentary lifestyle, and hence there is less mobility in our already limited mobility lifestyles. Over use of screens impacts the eyesight. It can even be dangerous for us, and other people when we use our phones without paying attention to our surroundings – especially while walking or driving.
  • Financial: Self-explanatory, if you are the kind who spend money on games/ apps.
  • Psychological: As discussed in the earlier post, screen addiction has had a big impact on how we deal with boredom. Our attitude to boredom has changed to the extent that we cannot sit with our thoughts even for a few minutes. One seems to be ever so resistant to having an ‘idle experience’, and a notification is all it takes to get distracted and plunge into the screen world.
  • Social: With an increase in dependency on screens, it is no surprise that how we experience time with people has changed. Most of our lives are spent in the virtual world – and isn’t that sad? With access to social media, we have the option to not be in the “now” and hence we are never really in this moment. We always have the option to escape the imperfect real world, to get to the perfect virtual world which is at our finger tips.

Tackling Screen Addiction

Now that we have a fairly concise idea about the hydra headed monster we are dealing with, we can look at what solutions we have to tackle it. At the outset, it must be said that it is not possible to completely abstain from social media and screens. We need technology for everything we do, and hence going cold turkey isn’t a good idea. However, here is how you can have a balanced experience and keep the addiction away.

  1. Working on your Awareness

    The foremost thing to do is being aware. Once you have taken stock of how much time you really spend on screens and social media, ask yourself what is it that makes you turn to screens and social media. For example, is this something you do to tackle boredom, or anxiety, or loneliness? Once you get to the core of the issue, and confront the reason, you will realize that your phone is probably not a solution and that these problems need to be addressed for real.

  2. Setting Limits

    It can be immensely useful to be mindful of your consumption of the virtual world. For certain times of the day, make it a point to not have your phone near you. Make it physically harder to reach your phone. Pick a time, set a basic rule, and tell yourself “between 6 PM and 8 PM I am not going to use my phone. I am going to indulge in mindful activities.” This will enable you to have richer, more real experiences. You will be creating the mind space to read, think and be creative.

  3. Practicing mindfulness

    How about swapping mindless scrolling for hours, for having a mindful experience of the real world? Once you have decided to put your phone away, think about the activities that you really wish you had time for, and immerse yourself. You can spend outdoors, or do things you have always liked, which will make you feel better about yourself.

Summing it Up

Remember that there is never an end to how much you can consume on social media – feeds are bottomless. Therefore, you have to force yourself to break away so that you can be mindful of your consumption and not let it hamper your productivity. The platforms we spend a lot of time on, are designed to encourage exactly that, i.e,  mindless experiences in the forms of clicks and likes. It is always important to remember that you have a choice. And at some point, it pays to make that choice to step away.

We hope you enjoyed the two-part series, and it has helped you to gain some amount of perspective in understanding how screen addiction, social media and a loss of productivity are related, and how you can tackle screen addiction!

P.S. This series is inspired by the Calm Masterclass on Social Media and Screen Addiction by Dr. Adam Alter. Calm is a mindfulness and meditation app which offers guided and non-guided meditations. You can get it  here.

Social Media and Screen Addiction: The Death of Productivity (Part 1)

Social Media and Screen Addiction: The Death of Productivity (Part 1)

When Twenty Four Hours isn’t Enough

Never enough time to do everything you plan to do in a day? Have you ever wondered that your phone and social media usage might have something to do with this problem? The pull of screens and social media has never been more over powering. Our phones might as well be an extension of our being. While screens, and the information that they give us access to can be enabling, they pose a big threat to our productivity when used indiscriminately. It is difficult to tackle a bad habit, in this case screen addiction, unless we understand what it is, how it impacts us and what we can do to deal with it. We delve into this problem in-depth with our two-part series of exploring the problem of Social Media and Screen Addiction, how it impacts productivity adversely and how we can deal with this very real problem.

The Magnitude of the Problem

Screens are very addictive – and though we needn’t really a cite a research to prove this point, for the sake of being factual: a recent research shows us that an average Indian spends about 2.5 hours on various apps every day. This doesn’t come as a surprise because no matter where we are, our phones are within our reach all the time. The very first step towards eliminating, or even reducing social media and screen addiction is to be aware of how dependent we are on it, by checking how long we spend on a screen.

Fortunately, technology enables us to do that through apps. Apps like AntiSocial track your daily activity on your phone, and collate data about your daily, weekly and monthly usage. You can also set a time limit for the apps you use on the phone, and AntiSocial will block those apps from being used after you have exhausted your time limit allotted for them. Of course, you can unblock the apps for usage. However, you do it with the knowledge that you are spending more time than you intended to, on being unproductive.

Understanding Propinquity

There is a concept in psychology known as ‘propinquity’. What it means is, things that are closest to you in physical space have the biggest effect on your psychological experience of the world. Understanding this concept with relation to our phones makes sense. Our phones have become natural crutches that we turn to, even when we don’t really need it for something functional. With our dependency on phones, we see a remarkable rise in our resistance to any ‘empty’ moment. Or, our resistance to boredom.

It is important to realize and acknowledge this, because boredom is how we get our fuel for creativity. It is when we get bored, stay with the discomfort of boredom and turn inward to address how we are feeling that we are truly mindful and aware of what is going on. But turning away from boredom by using our phones as a medium aborts that extremely important process.

With easy, continuous access to our phones, we have almost completely eliminated this opportunity. There are fewer moments of mindfulness and awareness with us being able to reach out to our phones even without moving.

Its Impact on our Productivity

  1. More reasons to procrastinate

    The worst enemy of productivity is procrastination. And our capacity to procrastinate is directly proportional to how many things there are to distract us from staying focused on the task at hand. With our phones, the distractions that we can delve into to procrastinate ‘just a little more’, are infinite. Delaying work becomes much easier when we have ready distractions to turn to.

  2. A loss of mindfulness

    As a result of screen addiction we miss out being present. We miss out on being in the nowThis lack of mindfulness hampers our productivity because we do the tasks we are assigned with just half a mind, and half a heart.

  3. Never enough time

    And going back to what we said at the beginning of this post – as a result of all the mindless hours we spend on our phones, we realize that the time has passed rather quickly and we haven’t gotten enough work done! This in turn plays a big role in influencing our self-esteem and self-worth.

The Good News

But the good news is, one can turn back and stop gadgets from controlling your life. You can reclaim all your time, and boost your productivity even if you have so far been a victim of screen addiction. Stay clued in for our next blog post in which we will tell you why it is so hard to break away from your screen, and how mindfulness can come to your rescue!

P.S. This series is inspired by the Calm Masterclass on Social Media and Screen Addiction by Dr. Adam Alter. Calm is a mindfulness and meditation app which offers guided and non-guided meditations. You can get it here.

What Makes Social Media the Perfect Recruitment Tool

What Makes Social Media the Perfect Recruitment Tool

Technology has shrunk the world and this is no secret. Social media, a product of technology has ‘connected’ the world like never before. There are very few aspects of life it hasn’t touched and the world of work is no exception. One of the greatest challenges for recruiters today is not just finding enough candidates, but finding the right ones. Social media in the recent years has evolved in its role to become a handy tool to help recruiters in solving this problem and our guest blogger Aanchal Iyer explains how.

Social Media – The Best Way To Connect Recruiters and Job Seekers

Candidates today understand that in order to be visible to recruiters, they must be active on social media. According to ICIMS, recruiters can increase their chance of finding the right candidates by up to 50% when they put up jobs on social media. Also, using mobile-friendly SEO in their job posting, makes it searchable on hand-held devices and increases their overall reach.

Social Media Provides Total Transparency Both Ways

Social media allows for a more transparent screening process – for both recruiters as well as potential candidates. Applicants can suss out a potential employer’s social responsibility strategies, employment principles, salaries and other commitment quotients while employers can also get a good idea of . It’s a way of avoiding potentially nasty surprises and recruitment fails. Hiring managers can refrain from following up with a candidate if they find something they do not like in the candidate’s social media account, and vice versa.

(and which is why there are certain social media mistakes you must avoid while job hunting. Read here to know more.)

Using Exclusive Social Media Recruiting Tools


LinkedIn allows you to post a job for 30 days. Alternatively, you can sign up for LinkedIn Talent Advantage, which is an exclusive tool for recruiters. These features cost money, but budget companies can still work through networking, joining affiliated groups and using the free advertising option. They can also put their content writing skills to good use on LinkedIn, posting relevant articles and knowledge base tips and tricks to attract potential candidates to the company’s page.


Facebook allows employers to post a job for free at the Facebook Marketplace. Also, by building an official recruiter’s Facebook page, one can share one’s company’s profile, products and principles with interested users. Recruiters can also use their company’s page as a recruiting tool. Posting a Facebook Ad is another option, where one can target the exact audience they want.


On Twitter, employers can tweet jobs and expand their company’s network and build relationships with candidates. They can also run a keyword search and obtain a pool of contacts from which they can look for suitable candidates. Recruiters can search for candidates based on their interest, location, popularity, industry, hashtag and more. They can also use relevant hashtags along with tweets such as #job, #jobpost, #employment, #recruiting and so on to gain people’s interest and response and also check out what topics candidates are tweeting about and follow them, retweeting their tweets to gain their attention.

So we’re saying…

With social media recruiting strategies, both the employer and the potential employee can get to know each other well. Employers can quickly gauge the skills of candidates. Recruiting through social media takes time and effort; however, you can reap long term benefits when used smartly.

Aanchal is a Digital media marketer, trainer, and a content strategist with over 11 years of experience. She is also the founder of Effcomm Worldwide , a premium content & digital marketing services company, and content4brands.in. She aspires to keep enjoying her work, always.