5 Ways your Activity on Facebook May be Affecting your Career

5 Ways your Activity on Facebook May be Affecting your Career

by | Social Media, World of Work

Social media today has become intertwined with our very existence in ways more than one. It is really no longer a joke that everything we are doing – what food we’re eating, what music we’re listening to, what our coordinates are, it is all on social media. So how does leading our lives on social media impact our career? Could it have an adverse impact? Yes it could, and if you can’t do without Facebook, here are five ways you are potentially killing your career because of it!

  1. Telling the world how much you hate your boss

    Surprise, surprise (but really are you surprised?), making your opinions vocal about your superiors or colleagues at work on Facebook will not remain a secret from them. And how this could damage your reputation and career at your work place is anybody’s guess. Controlling these urges is a good idea because while it wouldn’t help you in any way, it would surely come with adverse consequences you would have to face. Besides making you look immature and petty, it might actually cost you your job!

  2. Not making use of your privacy settings

    Facebook has privacy controls you can set to make your posts visible to select audiences. Not all your posts need to be visible to everyone on your friend list – especially if you have professional contacts on your friend list. While the general principle of thinking before you post needs to apply to every person using social media, for professionals, you need to go one step ahead and decide whether what you are posting will have a detrimental impact on your professional image and if you should perhaps control the extent of its visibility.

  3. Your profile picture

    Companies today are increasingly making use of a candidate’s information on his/her social media to aid the decision-making process leading up to recruitment. In this scenario, everything you do on social media could have an impact on the hiring decision the company makes. However, the one thing that makes an immediate impression on your social media profile is your profile picture. Using a bad quality photograph, or an inappropriate one wouldn’t help you come off as professional.
    Want to know what makes for a good profile picture? Read our post about it here.

  4. The content of your posts

    While you do have every right of sharing your opinion on current issues, it is important to be sensitive and responsible in what you say if the issue at hand is a controversial one. Remember that this also has an effect on what your colleagues might think of you – in case you come off as too radical. In an ideal world, you are allowed to have your opinions without it impacting your work life, sadly, in the real world subconscious bias is a real thing. Besides, being sensitive about what you say on social media is always a good thing – regardless of whether you are a professional. Hasn’t “fake news” brewed enough trouble already?

  5. Using the same email address with Facebook and job applications

    Did you know that companies today use email plug-ins like “Rapportive”, which automatically collects all social media data linked with the email id you furnish, to get a more thorough idea regarding the potential candidate? This means, your social media footprints will be visible to your potential employer. Social media today is an immensely powerful tool in helping recruiters find the “right fit”. It is almost like a pre-interview. It is therefore wiser to use a separate email ID that cannot be traced back to your social media activity. However, it is always good to do a social media cleanse every now and then, and here is what you need to know about it.

Social media can help you make or break your career. Being strategic and responsible in your usage of social media can reap you more benefits than you imagined. One of the greatest professional advantages of social media is the scope it gives you to create a personal brand for yourself – regardless of who you are and what you do. Want to learn how personal branding works, and how it could benefit you? Read about the power of “brand you” here.

What Makes Social Media the Perfect Recruitment Tool

What Makes Social Media the Perfect Recruitment Tool

by | Recruitment, Social Media

Technology has shrunk the world and this is no secret. Social media, a product of technology has ‘connected’ the world like never before. There are very few aspects of life it hasn’t touched and the world of work is no exception. One of the greatest challenges for recruiters today is not just finding enough candidates, but finding the right ones. Social media in the recent years has evolved in its role to become a handy tool to help recruiters in solving this problem and our guest blogger Aanchal Iyer explains how.

Social Media – The Best Way To Connect Recruiters and Job Seekers

Candidates today understand that in order to be visible to recruiters, they must be active on social media. According to ICIMS, recruiters can increase their chance of finding the right candidates by up to 50% when they put up jobs on social media. Also, using mobile-friendly SEO in their job posting, makes it searchable on hand-held devices and increases their overall reach.

Social Media Provides Total Transparency Both Ways

Social media allows for a more transparent screening process – for both recruiters as well as potential candidates. Applicants can suss out a potential employer’s social responsibility strategies, employment principles, salaries and other commitment quotients while employers can also get a good idea of . It’s a way of avoiding potentially nasty surprises and recruitment fails. Hiring managers can refrain from following up with a candidate if they find something they do not like in the candidate’s social media account, and vice versa.

(and which is why there are certain social media mistakes you must avoid while job hunting. Read here to know more.)

Using Exclusive Social Media Recruiting Tools

LinkedIn

LinkedIn allows you to post a job for 30 days. Alternatively, you can sign up for LinkedIn Talent Advantage, which is an exclusive tool for recruiters. These features cost money, but budget companies can still work through networking, joining affiliated groups and using the free advertising option. They can also put their content writing skills to good use on LinkedIn, posting relevant articles and knowledge base tips and tricks to attract potential candidates to the company’s page.

Facebook

Facebook allows employers to post a job for free at the Facebook Marketplace. Also, by building an official recruiter’s Facebook page, one can share one’s company’s profile, products and principles with interested users. Recruiters can also use their company’s page as a recruiting tool. Posting a Facebook Ad is another option, where one can target the exact audience they want.

Twitter

On Twitter, employers can tweet jobs and expand their company’s network and build relationships with candidates. They can also run a keyword search and obtain a pool of contacts from which they can look for suitable candidates. Recruiters can search for candidates based on their interest, location, popularity, industry, hashtag and more. They can also use relevant hashtags along with tweets such as #job, #jobpost, #employment, #recruiting and so on to gain people’s interest and response and also check out what topics candidates are tweeting about and follow them, retweeting their tweets to gain their attention.

So we’re saying…

With social media recruiting strategies, both the employer and the potential employee can get to know each other well. Employers can quickly gauge the skills of candidates. Recruiting through social media takes time and effort; however, you can reap long term benefits when used smartly.

Aanchal is a Digital media marketer, trainer, and a content strategist with over 11 years of experience. She is also the founder of Effcomm Worldwide , a premium content & digital marketing services company, and content4brands.in. She aspires to keep enjoying her work, always.

Social Media Resume – The Basics

Social Media Resume – The Basics

by | Communication, Social Media, World of Work

Before we delve into the basics of the Social Media Resume, and what makes for a great one, let us understand what a social media resume really is. Simply put, a social media resume is your online presence, across platforms of social media. Lets tweak that a little bit, a social media resume is the ‘quality’ of your online presence.  It is the quality of your social media cv that attracts recruiters and hiring managers to you, rather than you scouring for job opportunities. About 80% of job opportunities are channeled through networking, and a strong social media resume is a powerful way of changing the meaning of networking in the current day context.

Simply existing on various forms of social media, most importantly on LinkedIn does not qualify for a great social media resume. It is your engagement, and the quality of content that you put out which determines the strength of your social media resume. Earlier, we ran a hugely popular series on personal branding. Building a good social media resume is strongly intertwined with the principles of personal branding. Through social media, you put out who you are, i.e., you put out your personal brand, because you are your own personal brand.

Based on the strength of your social media resume, you can attract your dream job opportunities. Here are 5 ways of building a strong social media resume.

  1. Consistency is everything

    You may have an account on every social media platform that exists. However that is to no avail unless you are consistently active on them. Being regular and updating frequently is an imperative to having a consistent and powerful social media presence. Make sure your profiles are updated. It is also important to engage in conversations and discussions relating to topics of your interest. The form of engagement could range from commenting on articles to writing your own articles and posting them.

  2. Understand the unique use of each platform

    Every social media platform has a unique selling point. In order to make the most of the social media platforms you use, understand the uniqueness of each of these platforms. For example, Instagram is a very visual platform, allowing you a number of tools to express yourself and the work you do through photographs. Facebook is a multipurpose platform that also allows you to network. While LinkedIn serves as an information base, and the best place for off-line professional networking. By understanding the unique use of each platform, you can curate the content you put out accordingly. This also helps you to keep in mind the very specific target audiences for each kind of platform.

  3. Integrate your social media profiles

    If you have a blog or a website, you could integrate all your social media profiles into it for keeping them all synced, and easily accessible to recruiters. Most platforms allow you to create social media badges which you can embed into your blog/ website. One pointer before you go ahead and integrate your social media platforms is to keep in mind how your profiles would appear to a potential recruiter. Before you integrate your social media profiles, go through them with a fine tooth comb and scour for anything that may come across as unprofessional. In short, look for any social media mistakes that may stand out for a recruiter.

  4. Be responsible

    We began this post by stressing on how a social media resume isn’t very different from having a personal brand. A social media cv is powerful because everything about you, your qualifications and your aspirations are out there. This kind transparency and outreach lend a kind of validity to ‘you’, which is why a powerful social media resume has the potential to attract recruiters.

    Being responsible about what you speak and choose to put out is a ground rule for not just personal branding, but any form of social media interaction (and otherwise!). Remember that when you put out or say certain things on interactive platforms, people listen to it and engage with it in a conscious as well as subconscious manner. That is the power of personal branding and social media. Therefore while you have access to a wide range of liberties to make speak your mind and make yourself heard, make sure that you do so responsibly.

The secret to a great Social Media Resume is having an impressive online presence. Have you come across a great social media cv, you’ve had a chance to learn from? Comment with links below and we’d be glad to feature your thoughts in our upcoming blogs!

What Makes for a Good Profile Picture

What Makes for a Good Profile Picture

by | Social Media, World of Work

Social media today, is a crucial part of the world of work. It would not be far-fetched to stress on the inter-dependency of these two realms. It is true that a potential employer can decide whether or not to give you a chance for that much awaited interview simply by going through your social media profiles. Also, as a candidate, one would be extremely naive to think that potential employers don’t do a background check, of which your social media profiles play a big, big role.

When we speak about social media profiles, what is the first thing that stands out? Your profile picture. Your profile picture speaks volumes about you on social media. Why? Because that little image is what you chose out of the several, hundreds of photographs you may have of yourself, as your identity on the given platform. A picture speaks more than a thousand words. Therefore, it is true that your profile picture is the very first impression you cast on your employer.

So what makes for a good profile picture? Here are a few things that will help you.

  1. The resolution of the photograph

    The first, most basic requirement for a good photograph is that it should be clear and visible. Not grainy and pixelated. Ensure that the photograph you choose to use has your face visible in it. Ensure that the photograph has been taken in proper light, and is not a cropped out version of another photograph. Cropping a photograph renders it grainy and pixelated, in most cases. The idea behind a profile picture is that the person looking at it should know how you look, and not have to imagine a ‘version’ of you based on what is visible in the picture. The first most important quality of a good profile picture is that it should be high-resolution, or at least clear.

  2. You in the photograph

    The second most important thing about a good profile picture – how you come across in the picture, or what you seem to be doing. It’s very difficult to get this wrong, but strangely enough there are examples we have seen which compel us to include this pointer as a part of the post. Remember that regardless of which social media platform you are choosing a profile picture for, they are all fodder for recruiters or potential recruiters. Which means, irrespective of whether or not the said social media platform is a ‘professional’ one, it is highly recommended that you choose a professionally appealing photograph. While it doesn’t necessarily have to be a corporate head shot, take care that it isn’t at least a photograph of you playing beer pong.

  3. A selfie never works

    Yes, no matter how good it is. A selfie comes across as unprofessional. Let’s not be lazy and get a decent photograph!

  4. It needs to be a recent photograph

    It is probably not a good idea to have a photograph from years ago as your profile picture, in which you look absolutely nothing like you do presently. If in doubt, show the photograph to colleagues or friends. You know that it won’t work if you get a response akin to “no way, that can’t be you!” The whole point of having a profile picture is to be visible, be found. So make sure you look like who you look like, for real!

  5. Not inappropriate and not boring

    Now that is a real challenge. While you certainly don’t want to have a party picture on, you also don’t want to appear boring. It is a good idea to try and find a photograph which reflects your field of work in some way. Once again, if you are unsure about whether or not the chosen photograph would work, run it by a trusted friend or colleague.

    Ending this post with a re-affirmation of why it matters so much to invest time in choosing the right profile picture.

Employers spend an average of 6 seconds looking at a LinkedIn profile and 19% of that time is spent looking at the user’s profile picture. Research suggests that it only takes 1/10 of a second for someone to form an impression about you. So make sure it’s a good one! Source.