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A Little Something to Help you Through the Week

A Little Something to Help you Through the Week

It’s only Tuesday today, and the weekend couldn’t seem farther. No long weekends until Christmas which is more than a month away. Oh gosh, was Diwali that long ago? Oh well, it is not as bad as we world of workers seem to make it, with a bit of inspiration. Feeling productive comes closest to feeling invincible, this is something we believe firmly at OBOlinx. To help you Through the Week, we’ve put together this 2 minute read which hopefully will leave you feeling inspired, motivated and ready to take on the world! A compilation of the best quotes on productivity, for you. Your dose of Tuesday inspiration!

Enough of “doing” is what leads to actualization of outcomes

You don’t actually do a project; you can only do action steps related to it. When enough of the right action steps have been taken, some situation will have been created that matches your initial picture of the outcome closely enough that you can call it “done.” – David Allen

Never wait. Get up and hustle.

Amateurs sit and wait for inspiration, the rest of us just get up and go to work. Stephen King

There is a difference between being busy and being productive. The real question is, what are you busy with?

Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. Seeming to do is not doing. Thomas A. Edison

Whatever your passion is. Find it, and let it consume you.

In trying to find who you are, be less destructive and more constructive. Look at art or whatever your passion is and be productive. Nirrimi Joy Hakanson

Do what you love. Love what you do.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. Steve Jobs

Go that extra mile to plan. Go further to execute that plan.

Plans are nothing; planning is everything. Dwight D. Eisenhower

Because today is the tomorrow you worried about yesterday. So make your “now” count, and look forward to tomorrow.

Tomorrow is the most important thing in life. Comes into us at midnight very clean. It’s perfect when it arrives and it puts itself in our hands. It hopes we’ve learned something from yesterday. John Wayne

Over thinking is the death of productivity.

If you spend too much time thinking about a thing, you’ll never get it done. Bruce Lee

Oops. A bit audacious but true. Patience is the key and all great things take time.

 No matter how great the talent or efforts, some things just take time. You can’t produce a baby in one month by getting nine women pregnant. Warren Buffett

Nothing is more precious than being happy in the now. The true elixir of productivity. The end.

I enjoy writing, I enjoy my house, my family and, more than anything I enjoy the feeling of seeing each day used to the full to actually produce something. The end.  Michael Palin

Enjoyed reading our post? Tell us about your favorite productivity quote!

5 Funny Things that May Happen to You at An Internship

5 Funny Things that May Happen to You at An Internship

Internships form a really important part of our pre-world of work days. No one can dispute this fact. It is true that internships give one a taste of what it would feel like to work full-time in the chosen sphere, and help you make your mind up about whether or not you would want to pursue the particular stream. Despite all its advantages and benefits (even the most irrelevant things come in handy, in retrospect!) an internship can be a comical affair. and here are five ways how –

  1. The most important task of your internship may be to copy paste

    You may be an intern in the Ministry of External and Foreign Affairs, and yet feel like a silly goose there. Looking back to the day of your interview, which may have felt like the most important day of your life, you might wonder how flawed your expectations were. As interns we all make the mistake of assuming or hoping that we will be entrusted with really important work. A month (or several of them) may pass by and you realize all you’ve done is copy paste / re-type documents.
    But hey! Perk up, because only an intern would have access to these documents, and hence a cart load of learning material!

  2. You could be the minion – and you can’t do anything about it

    Coffee and running other errands for your superiors may form a significant portion of your day. And you can’t do anything about it. No, we won’t say that there is anything inspirational about this. Neither are there any pearls of wisdom to share about this. Its just funny. Because its true.

  3. The unavoidable existential angst

    In the journey of your internship, at least once (if not more!) you will be gripped by a terrible existential angst. You will ask yourself  questions like “what am I even doing here?”, “will I ever get a real job?”, “will I ever be as good as these people?”. It’s funny because you are going to look back at those moments and realize you were being silly. Well, maybe we are wrong in calling those moments silly, because these are the moments when perhaps you come to terms with certain unsettling facts, and questions. These moments build up towards other important life decisions and choices. So, while we can’t say enjoy it while it lasts, what we can say is, this too shall pass.

  4. Money? What money? It is the experience that counts

    Ha ha. This is by far the funniest thing that happens to an intern. You realize most (if not all) of your pocket money gets depleted in trying to ‘afford’ the internship – because you don’t get paid. And hence, you have to take care of the travel and your lunches, and the get-togethers (your ‘colleagues’ will probably invite you so you don’t feel left out) you most definitely cannot afford. And when you pop the question about whether the internship will pay you, at the interview, you are most likely to receive a poised and sophisticated answer like “no, but we will offer you unparalleled experience.”
    Okay, then.

  5. When you “pretend” to be busy and get caught

    Few things can be as embarrassing as the CEO (or a superior) walking in on your screen while you are shopping on Amazon (lets hope that’s the most embarrassing it gets!). As an intern, there is only so much work you will have. Then again, as an intern, you most definitely cannot leave before time. So to be fair, you might have been just killing time; but for ages to come you will love with the guilt of coming across as a slacker. But hopefully you will look back and laugh at it, because it is funny!

Find these things relate-able? Tell us how! Have funny things happened to you as an intern? Tell us about all the goof ups, we might as well have a good laugh, if nothing else!

How to Implement Gender Equality in the Workplace

How to Implement Gender Equality in the Workplace

Important conversations such as gender equality at the workplace, need to take place more often and more consistently. In order to be able to really implement gender equality in the workplace, the dialogue, and urge to bring about change needs to be consistent, and frequent and not sporadic – limited to women’s day speeches.

In one of our previous posts, we spoke extensively about the glass ceiling, and how to shatter it. In a more recent post, we explored the importance of gender diversity at the workplace. Tackling the issue of gender discrimination at the workplace, is like addressing the elephant in the room. Uncomfortable questions need to be raised, and attempts must be made to address, and redress them. While men and women are ‘entitled’ to equal rights by law, this still remains a distant dream. A quick glance at only a few facts and statistics (source: medreps.com) will prove why:

  • Women often still earn less than men in the same role, despite a successful salary negotiation.

  • Before knowing anything about the candidate’s skills or experience, employers expect male candidates to perform better than women.

  • Women who describe themselves in feminine terms such as ‘warm’ or ‘supportive’ are less likely to be considered for a job in a male dominated field than if they were to use masculine terms such as ‘assertive.’

  • Men are more likely to apply for any role that takes their interest, even if they only meet 60% of the requirements.

  • Women are more selective and will only apply for jobs that they think suit their skills and personality and fit 100% of the requirements for

These facts and statistics on gender discrimination relating to recruitment and salary, pervade the day-to-day work cycle, and become an everyday reality of deeply rooted gender biases and discrimination at the workplace.  In order to implement gender equality as an everyday reality, we need to adopt focused methods to make our workplaces equitable and inclusive.

Where do we begin? Right here.

1. Gender Equality – Understanding the principle of equity over equality

In order to address gender discrimination, we first need to acknowledge the deep-rooted history of gender inequality and discrimination world over. In doing so, we realize that women have been deliberately subjected to a backward footing, as compared to men. Hence, more than equality, they need equity. But what is the difference between equality, and equity? Here is a common yet effective anecdote that brings out the difference beautifully –

Imagine that you are at a baseball game and have to look over a fence in order to see the game. There are also several others who are in the same situation as you are. The fence is quite high so everyone needs a stepping stool of some sort to see over the fence. In equality, everyone would get the same sized stepping stool. Thus, one can immediately see a glaring problem! Not everyone is the same height. This is where equity steps in. In being equitable, everyone would get different sized stepping stools so that they could all see over the fence. Everyone would get a chance to view the game.

Gender equity is a prerequisite for gender equality. Men and women did not start off on equal footing. Years of subjugation and discrimination demand that in the current day, women get that little “extra” push, and support in order to bring about equality. Without a focus on equity, the hope for equality is misplaced and cannot be achieved.

2. Gender Equality – Acknowledging and challenging your own bias

An article on one of our favorite sites – UndercoverRecruiter, says it best. The best way to bring about effective and impactful change is by working on change within us. This is often the most difficult thing to do – since it requires us to come to terms with our demons, accept them and then get rid of them. It is time to look within for traces of any bias as far as gender equality is concerned, before we point fingers and expect others around us to change. Looking within, and helping ourselves change is not a form of judgment or self-condemnation. As you will read below, we are only helping ourselves get rid of what we thought was “normal”.

In order to overcome gender inequality we must address our own bias. Gender related bias that hold women back can include outright discrimination to deep-rooted unconscious attitudes. The normalisation of everyday sexism has led to an invisible gender bias that we often don’t recognise. Human beings don’t know how to be wholly unbiased; from the classroom to the boardrooms – at an early age, we are conditioned to believe that girls are this way and boys are that way. It’s about challenging these ‘natural’ thoughts by examining, questioning and having open conversations.

Basic anthropology tells us that groups tend to recruit new members who are similar to themselves. So a predominantly male field will often choose a male candidate. This is an influential factor in why women are significantly underrepresented in traditionally male-dominated areas, and senior positions. Changing our bias in recruiting is integral, and admitting our own bias is an important step to a more open, diverse and fair workplace.

This is everyone’s issue – men and women, and extends to women’s own limiting self-beliefs.

Biases are also very apparent in the highly unfair recruitment processes where it may not be rare to choose candidates for roles based on gender and not skill and ability.

It’s a common perception that women are generally better suited to support type roles, whereas men will excel in leadership positions; however it is these kinds of stereotypes that form the basis of gender discrimination at work and action must take place to prevent it happening.

The hiring and allocation of work must to be conducted on the basis of an individual’s abilities and character, regardless of whether they are male or female and the preference of customers, clients or other employees is not a legitimate and protected reason to treat employees differently according to gender. – Undercover Recruiter.

3. Gender Equality – Being Fair and Transparent about Pay

That women at work are under paid and under represented is an uncomfortable truth we need to accept and address. The first step towards doing so is by being transparent about any gender pay gaps that exist and tackling them. Equal pay for equal work is a policy that must be a principle at your workplace, and not just a policy. This, as a principle underlines fairness and puts equality into practice.

” In 1976, the Equal Remuneration Act was passed with the aim of providing equal remuneration to men and women workers and to prevent discrimination on the basis of gender in all matters relating to employment and employment opportunities. This legislation not only provides women with a right to demand equal pay, but any inequality with respect to recruitment processes, job training and promotions.” – Wikipedia

We are still battling for these basic rights, even though the law mandates for men and women to be paid equally for equal work. What does that say? We have a long, long way to go before we can make gender equality a reality.

4. Gender Equality – Taking mentoring seriously

The very first thing we spoke about, in this post was on understanding the principle of equity with reference to implementing gender equality at the workplace. One of the ways you can ensure an ‘equitable’ growth for your female employees is by understanding that mentorship plays a huge role in boosting their progress, improving their skills, and helping them build strong profiles which will help them grow and sustain in the ever competitive, ever evolving world of work.

Focus on having mentorship programs for your employees, and specific ones for your female employees. Wondering how cost-effective it would be? You can implement this with zero cost, and reap tons of benefits. One does not need to have a formal structure for mentorship programs. Building this into the culture of your organization, where your employees are encouraged to reach out and help each other is the most sustainable and effective way of going about it.

This also includes training those in managerial positions about how to tackle issues related to gender equality at work.

5.  Gender Equality – Encouraging more women to take up Leadership roles

The most effective way to bring about change is by leading through example. By encouraging more women to take up leadership roles, you put them in a position where they are able to help and mentor other women (and men!) around them. Role modeling is a very effective method of demonstrating the change you wish to bring about. This is also a very strong antidote to the phenomenon of the glass ceiling. 

The glass ceiling in India is a reality today, because of a culmination of factors – socio-cultural, legal, personal, and organizational, and cannot be attributed to any single factor. Hema Krishnan, in her interview at IIM Bangalore on Glass Ceiling in India : A Reality for Women?,  speaks about how every woman is capable of accessing the top most rungs:

Theoretically, every woman is capable of reaching the top of her organization. What sets women such as Indra Nooyi and Chanda Kochchar apart from the rest of the similarly talented women are: a high level of sustained self-confidence and emotional quotient, persistence and patience, the right mentors at various stages of their career, an extremely supportive family and a little bit of luck or opportunity.

It is due to centuries of subjugation, discrimination and domination that the struggle to make one’s talent known and respected in the professional realm, is a big deal for women in India. It wouldn’t be untrue, neither would it be a fleeting statement if we said that it is not half as difficult for the men.

6. Gender Equality – ‘Creating’ opportunities (work from home, child-care, etc.)

In order to ensure that the world of work does not lose out on potentially great talent pool – it is necessary that a more inclusive environment which encourages gender diversity and equality is created.

One of the major barriers that prevent women from reaching to the top of their career is the lack of childcare support. Again this ranges from complete stigma to deep-seated traditions in the role of mothers. Employer’s play a vital role in supporting mothers; work together to agree on a fair and balanced workplace goal that will drive productivity, whilst allowing flexibility and remote working where possible.

Progression and promotions are considerably more difficult to achieve when you take time off, which has a disproportionate effect on women who continue to hold the lion’s share of childcare responsibility. To relieve working mothers of the domestic and childcare burden, parental leave for fathers should be promoted. Not only will this allow mothers to invest more time in their careers, but research has shown that fathers want to be more engaged and involved in child care duties. – Undercover Recruiter

Making space for work from home opportunities for women, creating launch pads for women who’ve been away from work for a while for various reasons, and not letting gender biases form a basis of recruitment (to begin with this!) are some ways you can actively contribute to implementing Gender Equality in the world of work.

Go out of your way to ensure you treat your employees equally, irrespective of their gender. Invest your trust in them, and reap a handsome Return On Investment. Recognize merit and celebrate it. Understand that, basically, it all boils down to you, to a great extent.

But why go that extra mile? Because like we said earlier, without equity, there can be no equality!

Bring in the Festive Joy – Time for a Productivity Re-set!

Bring in the Festive Joy – Time for a Productivity Re-set!

The cheer season starts now, and is here until the beginning of a brand new year. Bring in the festive tides with a mind made up for mindfulness, and a heart with conviction to achieve whatever you may desire. As you step back to take a break from your everyday routine, and celebrate everything that is good, pure, and fair, build into your subconscious a promise to be a better version of yourself, as you look towards rejuvenation. More Productivity, more happiness, more kindness and most of all, more mindfulness. Bring it all into the world of work, and here is how.

  1. Building Awareness of your habits

    A great way to be better at what you do is why building an awareness of your daily habits. Both good, and bad. You don’t have to judge yourself, or be annoyed at yourself for the habits that you may consider as bad habits, simply taking note is a great way to begin the process of change. Taking note, or noticing what you want to change is always the first and most crucial step towards positive change and growth.

  2. Breaking habits

    Once you start taking note of the habits that don’t serve you well, start diverting yourself from them. For example, is procrastination a big concern towards your productivity? Take note of why you procrastinate. It could be phone time, the internet, need for a sugar fix, just any one of the constant pulls in the form of diversions we experience in our day-to-day lives. Once you notice yourself getting pulled away, gently remind yourself that you have some place to be, and get back to what you were doing.

  3. Practicing everyday kindness

    The Dalai Lama once very truly said, “Be kind whenever it is possible. It is always possible.” Kindness is a way of living, it is an outlook which is reflected in everything you say and do. Very often, we tell ourselves that we don’t have time to go out of our way to practice extraordinary acts of kindness. That is where we are wrong. We don’t need time, and the acts of kindness need not be extraordinary. Build the practice of kindness into your every day life. Stop to help, stop to listen, stop to offer kind words. Stop, pause, and you will realize how it changes your life all for the better.

  4. Living the grateful life

    The power of gratitude is immense. It affects your personal and your professional life in myriad ways. Living the grateful life, is again an art. To receive in abundance – be it professional or personal growth, you must first appreciate in abundance what you already possess. When you start taking note of, and appreciating what you have, you will realize that you are able to create more moments in life to be grateful for. Sounds mysterious? Try it! 🙂

  5. Staying happy in the now

    There is infinite wisdom in understanding the value of the present moment, instead of dwelling on the past and being anxious about the future. A wise man once said, “Today is the tomorrow you worried about yesterday.” So let it all go, and focus on right now, right here. Stay in the now, and most importantly, stay happy in the now! Why to make ‘right now’ the best time of your life? Well, what you do right now is what defines what happens next. Sow well now, to reap beautifully soon after.

The change of seasons remind us of the principle of transience – the fact that the only constant  is change. But through these changes, good or bad, you can be your own constant by working on centering yourself. The five things we just spoke about are a great way to start with!

We wish you and all your loved ones the very best of everything this festive season!

Amplifying Reach of Your Posts – The Blogging Fundamentals

Amplifying Reach of Your Posts – The Blogging Fundamentals

If you can create good content and have mastered the blogging fundamentals, you have a skill that is highly prized (not to mention lucrative) in the market today. Whether as a job opportunity, or simply because one is passionate about writing, blogging is one of the most popular mediums of expression in the present times. We only need to look toward the various forms of social media we use on an everyday basis, to realize that a good 40% of what we see in our ‘feed’ is in the form of blogs.

What sets apart good content from not so good content? Originality, grammar, accuracy and engagement are some of the crucial factors for what qualifies as ‘good content’. To know more, read our post on “what qualifies as good content?”

One of the most commonly used platforms for blogging is WordPress which has a simple interface, and also guides you towards making your posts more readable, and optimizing it for the search engines. In this post, we introduce you to certain techniques of blogging fundamentals that will help you gain more engagement and traffic on your content – the lifeblood for your blogs.

Blogging Fundamentals – The Title of the Post

It is very important to put thought into what the title of the post should be, because your title should be a 5 second takeaway which convinces the reader to click on the link and proceed to read the post.

Ideally, your title should:

  • convey the essence of the post, i.e., give the reader an idea about what to expect from the post.
  • not be very lengthy – a title between 5 to 9 words is great.
  • contain the focus keyword: Say you are searching for something particular on the web, you would enter one word, or a phrase which will then link you to search results containing the word or the phrase. A focus keyword is nothing but the main topic or issue being spoken about in your post. For example: ‘personal branding.’ For your content to be visible and picked up by search engines, it is crucial for the keyword of your post to appear in the Title/ Headline, and at least 4-5 times throughout your post.

Blogging Fundamentals – The Post

(a) Making your post ‘readable’

How your post fares on the internet is largely defined by how the post scores in two categories – No.1- If it is readable, and No.2 – If it is Search Engine Optimized (SEO).

 When we speak about readability in the context of web metrics, it does not just mean how effective the substance of the post is. It is also about how it is laid out for the reader in terms of how easy to read it is. Here are a few pointers to help make your post more readable –

  • Keeping your sentences short – Anything more than 20 words is a long sentence. Keeping your sentences short also helps the reader retain his focus on the piece, and makes your post more understandable on the whole.
  • Sub Headings – Wherever, and if possible, including sub headings lends to the readability of a post. While desirable, this isn’t a pre-requisite as you may or may not choose to write a post in a way that accommodates sub headings.
  • Paragraphs – Split your post into paragraphs to increase legibility. The size of one paragraph should ideally not be more than 150 words.
  • Use Focus Keywords – The more you use your focus keyword in the post, the more ‘visible’ on the web it becomes. Using it between 4-5 times throughout your post is a great number to ensure visibility.
    Google picks up on these focus keywords and points the readers towards what they are looking for, when they search for a particular topic. For example, if your focus keyword is ‘Personal Branding’, using it in your post a couple of times makes your post visible enough for Google to pick it up. And then it directs a reader who may have searched for ‘Personal Branding’ on Google, towards your post.
  • Include Links – Including links to the research that you may have done for your post is a great way to help increase traction for the post you are putting out. This is also a great way to share more knowledge with the reader, and a good practice to help gain visibility for good content – even if you may not have created it. Remember, what goes around, comes around. 🙂

(b) Search Engine Optimization or SEO

  •  Simply put, SEO, as its name suggests, is a way of ‘optimizing’ the reach of your post on the web to make it more ‘visible’.
  • Writing a ‘Meta Description’ for your post –A meta-description is nothing but an abstract of your post in not more than 156 characters. This meta-description is what appears under the title of your post when posted on social media sites. What you write in these 156 characters to describe your post, helps the reader decide whether or not he clicks on it and reads it.
  • Remember to include your focus keyword in the metadescription – This is a huge plus in increasing the visibility of your post.

Blogging Fundamentals – Image for the Post

The image you choose for your post is very important because in this case, it is especially true that ‘a picture speaks a thousand words’. If there were 3 things that added up to determine whether or not a viewer will click on your post, they would be the following –

  1. The title of your post
  2. The meta-description of your post
  3. The picture along with your post

Choose an apt picture to go along with your post, and as the writer, you would be in the best position to relate a picture to your post, so it is worth spending a few minutes on.

Remember to give credits to whosoever the picture belongs to. Google penalizes the web pages which use pictures which are not open source (free for all), without attributing credits to the same.

Besides the techniques of blogging fundamentals elaborated above, which will help your content gain more visibility, to help you make your content more robust, there are certain common errors you should avoid. These are what we call ‘the 5 cardinal sins for a content writer – content writing mistakes’.

  1. Not knowing your audience –
    versus knowing your audience can do a world of difference to the quality of content you put out + enhance engagement.
  2. Errors –
    of any kind. Grammatical, punctuation, plagiarism, irresponsible articulation of your thoughts (i.e., misuse of your freedom to express) – all of these contribute to making your content a recipe for disaster.
  3. Writing without a synopsis or summary –
    stick to a summary of what you are writing and exactly how you are going to tackle it – point by point. Make a short synopsis before you get started and try not to deviate. This synopsis should be drawn up at the research phase itself.
  4. Being verbose –
    It may be tempting to use big words and fancy phrases, but what use if they are lost on your readers and scare them away? This connects to what we said earlier about knowing your audience. Have a thorough sense of “who” you are writing for, and write in a simple, effective language that will put your point across. Besides, what makes a piece of writing very attractive is how simply, yet effectively it has been articulated.
  5. Not making enough use of your creative talents
    Sky is the limit when it comes to experimenting with your creativity through the content you create. Feeling like writing a food blog post on healthy summer eating? Google fruits and find out what citrus based recipes could trickle into a post on light-hearted salads and smoothies. Use analogies and make your piece truly shine, truly come alive. Try adding texture where none is possible – yes, even in that straitjacket report on the financial outcome of the latest IPO to have come to Wall Street. Make it resonate and let your words really talk.

Creating good content online is both an art and a technique. While the content you write may be absolutely great, without a basic knowledge of blogging fundamentals, you may be stumped as to why your ‘great content’ isn’t receiving any engagement. Investing time in learning about certain basic skills and techniques about web metrics, and incorporating them into your work is a certain way of gaining success in the world of content creation. Have you tried out these great tools for content writing? Give it a go! Wondering what a career in content writing would entail? Read our short guide to a content writing career, here.