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The Power of Brand ‘You’ – Our Pick of Favorite Personal Brands

by sincera | Sep 22, 2017 | Personal Branding, World of Work

If you have been reading our recent posts, you might find this post particularly interesting. As a part of our ‘personal branding’ series, we bring to you the third post on some of our favorite personal brands, through which we illustrate good practices in personal branding.

What is personal branding? Simply put, it is about “brand you”! Personal branding is nothing but using the forms of social media (which you already use) with the specific purpose of promoting your interests and outlook. If you are doing it for your homegrown business/ initiative you would have a very clear purpose. Similarly, in case you are doing it only for yourself and not a specific initiative, it would be more of your views and ideologies about things you believe in.

Personal branding done right can trigger a positive influence in a bigger way than you can imagine. What do we mean? Have a look at the following personal branding examples – some big, some small, a mix of organisations and individuals. But what is common amongst them all is the terrific value they add to the most popularly abused, and the most easily available resource – social media.

Elephant Journal

This online platform is your gateway to mindfulness. “It is about the mindful life”, is their tagline, and they couldn’t have described themselves more accurately. Elephant Journal started as a magazine in 2002. Through their journey they realized that the brand would survive and grow better in the online realm (it was also a conscious, mindful decision made to save paper and ink). Through consistent efforts via the content they curate, they have been able to amplify their reach like never before.

What makes this platform a go-to place for mindfulness aspirants and practitioners is the outlook they perceive towards everyday life and things through a lens of mindfulness. “The mindful life is about yoga, organics, sustainability, conscious consumerism, enlightened education, the contemplative arts, adventure, bicycling, family…everything. But mostly it’s about this present moment, right here, right now, and how we can best be of benefit, and have a good time doing so.”

A good personal brand is one which is able to maintain a consistency in their content and also generate content which speaks whatever the current language is, yet in a tone and manner which is distinct to the personal brand. Elephant Journal is an excellent example of this rule for personal branding.

Homegrown

They describe themselves as – “India’s leading provokers of unfiltered conversation. For the urban Indian who cannot be confined.” We only need to look homeward to realize that we are living in an age of censorship. The political and social climate of our country by and large has been extremely intolerant, and one that gags (quite literally) any voice of dissent. Platforms such as Homegrown are a challenge to such intolerance by generating media which is unafraid to speak up, and speak out.

What distinguishes Homegrown as an exceptional personal brand is their passion to bring out content that is not mainstream – across genres of culture, politics, fashion, food or lifestyle. Homegrown is also a great example of how networking makes all the difference for the success of personal brands. A lot of their content is based on collaborations with other artists / brands/ individuals in the form of features. The brand focuses on constantly diversifying and playing with the content that it generates, yet keeping its core values and principles in tact.

Humans of New York

Probably one of the best examples of how personal branding makes a big difference even at a micro level. It started as a humble project by New York photographer Brandon Stanton in 2010, with the aim of photographing 10000 New Yorkers, to create an “exhaustive catalog of the city’s inhabitants.” Today, seven years down the line, the Humans of New York team (yes, from an individual to a team!), is bringing to us deeply moving stories from 20 different countries, and has published 2 best selling books!

The HONY story is a goal as far as personal branding goes. One of the golden rules of personal branding is bringing out a story through the brand. To remember that what you are marketing should be seen as an extension of you. And that itself becomes the unique selling point (USP) for the service or product you are putting out. Your branding strategy should have a voice, which should be no one else’s but yours. It should speak about what you believe in, and what you don’t believe in. And how these ideologies connect with whatever you are trying to sell. While that sure may be a challenge, the HONY example has shown us how it is to be done.

Idalia Candelas

Idalia Candelas is an illustrator from Mexico. The series she is most famous for is the A Solas series of illustrations, in which she captures through strikingly beautiful art, how living alone can be an empowering and enabling experience for women. Her art goes against the popular notion of how heartbreaking it is for a woman to be on her own, and the popular characterization of “lonely”. Her art expresses beautifully without any words, that there is a difference between loneliness and solitude. “I like to show women who exist in solitude but do not suffer”, is how she describes these illustrations.

Though you can’t call this a very mainstream example of personal branding, the reason why we have this on our list is to make that exact point. Don’t worry about your personal brand making it to the mainstream. Focus more on your unique reason to have the brand you want, and have it reflect through the work you put out. While it may take a bit longer to gain traction than the other seemingly ‘more popular’ brands, your uniqueness will contribute to building a solid foundation for your brand in the longer run.

What helps these personal brands get the reach they have today? It is their focus on building a story through building a brand, but more than that, the focus that personal branding is really brand “you”. While each of these examples are under the category of personal brands, it is still apparent how very different they are from one another. Another commendable quality for all these brands above is the essence of responsibility they carry through their voice. What also makes these brands successful is their adherence to the five golden rules of personal branding:

Remember it is not just about the product, it is also about you.
Being responsible in the kind of content you curate and generate.
Utilizing the maximum potential of social media.
Networking
Investing
(To know more, read here)

Personal branding is one of the most powerful forms of marketing that exists in the modern time and day. It is an opportunity to create a visibility and a unique identity for ideas, principles and and values you believe in – in whatever way you choose to put it out there.

Need more reasons why personal branding is so powerful? We leave you with these statistics on the value of personal branding:

“When brand messages are shared by employees on social media, they get 561 percent more reach than the same messages shared by the brand’s social media channels.
Brand messages are re-shared 24 times more frequently when posted by an employee versus the brand’s social media channels.
On average, employees have 10 times more followers than their company’s social media accounts.
Content shared by employees receives 8 times more engagement than content shared by brand channels.

The bottom line is that we trust people more than we trust brands, and we engage with people more than we engage with brands.” And in that lies the power of ‘personal branding’, no matter who you are, or what your objective may be.

What they Say about Personal Branding – 10 Best Quotes

by sincera | Sep 15, 2017 | Motivation, Personal Branding, World of Work

This week, we have introduced to you our series of posts on Personal Branding. If you haven’t already read our introductory post, which also serves as a crash course on personal branding, you can read it here – Personal Branding: Why it Matters and How you Can Get There. While our previous post was more on the fundamental and technical know hows of personal branding, today’s is to fetch you some inspiration. Wondering if other people felt the same things you may have felt at different points in time, regarding personal branding? Only one way to find out! Here are the 10 best Quotes on Personal Branding by some very successful personalities.

1. Because you represent brand ‘You’.

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters in Fast Company

2. Whether it’s a blind date, or a job interview, remember you live in the Age of Google.

Personal branding is about managing your name—even if you don’t own a business—in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.– Tim Ferriss

3. One of the golden rules for personal branding is getting to know your audience.

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche.– Kim Garst

4. The basics of starting well, when it comes to personal branding.

Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way. – Krista Neher

5. The greatest promise you can ever make to yourself is to work hard, and work true – for the brand called ‘You’.

Your brand is a gateway to your true work. You know you are here to do something—to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand – which you deliver.– Dave Buck

6. …And the greatest promise to your clients is your Brand!

Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.– Jason Hartman

7. All good things take time. Including establishing solid foundations for your personal brand.

Building a profitable personal brand online is not a sprint, and something that happens over night. Don’t aim for perfection early on. Instead allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get more clear over your message and brand as well. Always remember that!– Navid Moazzez

8. Regardless of what background you come from, and where you aim on going, your personal branding matters!

Even individuals need to develop a brand for themselves …. Whatever your area of expertise, you can take steps to make people think of YOU when they think of your field.– Accelepoint Webzine

9. Maintaining transparency about your brand is what contributes to the reputation of your brand.

It’s important to build a personal brand because it’s the only thing you’re going to have.Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.– Gary Vaynerchuk

10. And our favorite from the literary genius. This one goes out to every body out there regardless of whether or not you are interested in personal branding!

Be Yourself, Everyone Else is Already Taken. – Oscar Wilde

Have some favorite personal branding quotes? Bring them up here!

Personal Branding – Why it Matters and How you Can Get There

by sincera | Sep 13, 2017 | Communication, Communication Skills, Managing Yourself, Personal Branding, World of Work

Today, personal branding matters more than it ever did not only because of the significant market value it carries with it, but also because of the opportunities it offers. Personal branding done right can open more doors for you than you ever imagined.

The business dictionary defines branding as: “The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.”

And for a long time, that’s exactly what branding entailed. However, with the advent of social media, branding has become everybody’s business. Today, we’re all acting as our own ambassadors. Whether you are an entrepreneur, an artist, a social worker, a writer, or even a job seeker, paying attention to and working on your own personal brand can be rewarding in multiple ways.

In the age of social media, it matters to be visible. Whether it is you, or your homegrown business, without visibility it is impossible to gain traction. Personal branding is a method of making yourself visible. Of putting out there your unique, authentic self through the work you do. It is true that the stiff competition might act as a deterrent, but your mode of personal branding should be aligned with your personality and belief – and that is how competition will not really matter in the long run.

Personal branding is nothing but using the forms of social media (which you already use) with the specific purpose of promoting your interests and outlook. If you are doing it for your homegrown business/ initiative you would have a very clear purpose. Similarly, in case you are doing it only for yourself and not a specific initiative, it would be more of your views and ideologies about things you believe in. For example, if your personal branding is for a small organic pickle business, your marketing strategies and ‘posts’ would have to include how and why you believe that these small businesses are important. You could speak about how this generates employment for women from several villages who would otherwise be unemployed. Or how it brings back the focus to local, hand-made produce. It could even be simply about the difference in the taste of something packaged with love rather than in a factory.

How would your personal branding strategy differ if you were doing it just for yourself? And not for any entrepreneurial purposes? Not very different. Except in this case, your personal branding is for “you”. Which means, in this case things like your ideologies, your views, what you associate yourself with, who you associate yourself with – all of this becomes central to your personal branding. In which case, LinkedIn is a great platform for you.

How are we able to distinguish between most famous personalities we may be aware of, without ever having met them? Because of their personal branding. Because we are constantly reading about them. Today though, one doesn’t need a PR person to fix this for them. All you need is a platform, and a voice – both of which you have free access to. Like all opportunities, this is one that gives you a lot of power, and along with it a lot of responsibility. How you choose to use it is up to your discretion.

The 5 Golden Rules for Personal Branding

1. Remember it is not about the product, it is about you

Or rather, not just about the product. Above, we gave examples of two kinds of personal branding – one for specific initiatives and the second for yourself. However, even if it is the first kind of personal branding you are aiming for, remember what you are marketing should be seen as an extension of you. And that itself becomes the unique selling point (USP) for the service or product you are putting out. Your branding strategy should have a voice, which should be no one else’s but yours. It should speak about what you believe in, and what you don’t believe in. And how these ideologies connect with whatever you are trying to sell. Sounds like a challenge? Well, nothing comes easy!

2. Be responsible

Your constitution entitles you to a number of rights which includes freedom to speech. Being able to use your own, authentic voice which promotes the ideas and ideologies you harbor is a benefit of that right. Being responsible about what you speak and choose to put out is a ground rule for not just personal branding, but any form of social media interaction (and otherwise!). Remember that when you put out or say certain things on interactive platforms, people listen to it and engage with it in a conscious as well as subconscious manner. That is the power of personal branding and social media. In the recent times however, we know of way too many examples where these liberties have been abused. With power comes responsibility – it serves well to always remember this!

3. Social media is everything for you

Personal branding demands a judicious use of any and all resources that are available for free or minimum cost. The most powerful resource at your disposal is social media. Teach yourself as much as you can about all forms of social media, and mark the differences between each. How would your interaction/ voice vary on Facebook from LinkedIn? Understand the kind of audience that uses specific platforms, and mould your strategies accordingly. You can’t ever learn enough about the ever evolving forms of social media. Being in ‘sync’ and ‘updated’ (pun intended!) about how each form of social media works is a huge advantage for personal branding. Find out how stories make a difference to your brand on Instagram, how you can use Facebook live, and what’s new on Twitter. Learning and evolving with the market is a strategy that will always come in handy.

4. Network

Always a big bonus. Reach out and network with others who are doing personal branding. Take note of what works and doesn’t work with these brands. Learn from their mistakes and their success stories. Even short collaborations where there is a match of sensibilities is a fantastic way to go about personal branding. Networking allows you to step beyond narrow frameworks and visions and brings you a far greater reach and exposure. Being active on platforms such as LinkedIn, and creating valuable content is a great way to go about networking. Organizing, or being a part of meetups which discuss the concept and forms of personal branding is also a dependable way for meeting like minded people and making connections.

5. Invest

Wherever there is a need for growth, there needs to be investment. In the case of personal branding, even though you may have a very limited budget, make space for investments. Take up courses on specific marketing strategies that might add to your knowledge pool. Maybe one on understanding the forms and functions of social media better? Here is a great course on Coursera to help you get started with – “Introduction to Personal Branding”. If you have a small team, consider investing in sessions for them on how they can adopt and adapt to the vision for your brand better. Most importantly, invest “time”, into understanding how you envision your brand to grow, and what you see it standing for. Focusing on change helps you keep away the fear of being stagnant. And being stagnant in any business or career – big, or small, is toxic.

Creating and nurturing a personal brand for yourself can be truly empowering. Besides all the factors we have mentioned above, consistency is also a keyword for personal brand. Your efforts and your vision need to be consistent, which in turn reflects in your strategies. One way of making sure of this is always reminding yourself to keep in mind who your audience is.

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

Tom Peters, Fast Company

Have a personal brand and want to share the ups and downs of working on it? We are all ears!

Five Effective Conflict Resolution Strategies for Managers

by sincera | Sep 8, 2017 | Leadership, Management, Office Etiquette, World of Work

Learning how to effectively and efficiently resolve conflict is one of the most important skills for a leader, and a manager. The work place is representative of a stand alone universe in itself. In which case, it is only obvious that it will have people from diverse backgrounds, with diverse goals and objectives in their minds. While diversity is a bonus, it can also lead to making differences more obvious. Which in turn could lead to conflict. Conflict in work place is an unavoidable situation. Imagining the existence of a completely harmonious work place is just an idyllic thought. While conflict is an unavoidable part of the day-to-day functioning at the workplace, there are tried and tested strategies to effectively diffuse conflict, and your role as the manager is crucial towards the methods adopted for resolution of the conflict. Have a look at some of the best and most effective Conflict Resolution Strategies.

Conflict Resolution Strategies #1 – Practice on Building Foresight

Prevention is better than cure. Most conflicts can be predicted, detected and prevented in an early stage. To avoid matters from escalating, watch out for situations which feel like they could blow up into a potential conflict. This is where your experience and acumen as a manager comes in handy. A stitch in time could save the day.

Conflict Resolution Strategies #2 – Be Objective

When called upon or intervening to resolve a conflict, it is important to review the matter in an objective manner. Being objective in situations of conflict helps you think clearly, and helps you move towards a fair, efficient and speedy resolution. It is easy to assume one party as the victim, and the other as the perpetrator when things are taken at face value. However, that is where your role as a manager is crucial. Look at the whole matter objectively, taking stock of, and recording facts wherever necessary before making a judgement or pronouncing any decision.

Conflict Resolution Strategies #3 – Call for a private meeting

Speaking to the concerned parties at the same time and place while the matter is still fresh, can only cause things to get worse. A process of reconciliation should definitely be initiated, however not at the very outset. Call for a private meeting with both parties concerned and hear them out individually. This will help you get a clearer picture of the issues, and will also function as a cooling period for both parties. In a way, they get to speak what’s on their mind and that in itself is a crucial part of conflict resolution.

Conflict Resolution Strategies #4 – Keep it professional

Once a conflict goes down the personal route, it is a very sticky and unpleasant situation to recover from. It may be very difficult to stop an escalation in that direction, because the base of no conflict is wholly professional, whereas the base of all conflicts are definitely to some extent ideological. Ideological conflicts in turn, can quickly turn into personal ones. Your intervention as the manager is what stops the conflict from turning into a personal one. As a manager, keep your treatment of the conflict as professional as possible and avert/ reject any personal stabs.

Conflict Resolution Strategies #5 – Not every conflict needs your intervention

Understanding that conflict is a natural part of the work space is a lesson you will learn over time as a manager. Not every conflict will need your intervention, and it is up to you to choose which ones need your intervention. Allow for a culture where conflicts can be resolved naturally and mutually. That is how it should work for most small-scale conflicts. Knowing just when to step in is a managerial art, one that comes with experience and practice. But having faith that your team can resolve a conflict on its own is also a managerial art.

Being in a leadership position is not easy because there will be situations you will have to deal with, which given a choice you’d choose not to deal with. That is where the challenge of being a good and efficient manager lies. How you deal with these issues affect the environment in the organisation, and the productivity and vibe of your team. Never hesitate to reach out to senior colleagues or mentors for advice on a given situation related to conflict resolution – keeping in mind the confidentiality of the parties involved, of course.

Have a case study or personal experience on effective conflict resolution strategies? This is the right place to put them out! Comments invited.

Importance of Mental Health Awareness at Work

by sincera | Aug 23, 2017 | Leadership, Motivation, Productivity, World of Work

While efforts for mental health awareness in the space has picked up pace, there still is a long way to go. Recent studies and research has shown the direct link between mental health and performance or productivity.

To understand why mental health awareness at the workplace is an issue to be addressed immediately one must look at the bigger picture of how serious the concern really is. Numbers are absolute, and make an impact in a way that words cannot. So here are some numbers to put things into perspective, before we delve further into the topic.

Mental Health Awareness – A Reality Check

56 million Indians, or 4.5% of India’s population suffer from depression.
While nearly 10 per cent of the population has common mental disorders, 1.9 per cent of the population suffers from severe mental disorders. [Source: WHO]
The WHO has defined sustainable development goals and elaborated the impact of mental illnesses and suicide on them. The suicide rate in India in 2015 at 15.7/100,000 is higher than the regional average of 12.9 and the global average of 10.6. Suicide is the leading cause of death among those aged 15–29 in India. [source: Mental Health Awareness: The Indian Scenario]
There is just one psychiatrist for four lakh Indians. Another expert said there were 4,000 psychiatrists, 1,000 psychologists and 3,000 social workers for the whole of the country and only 1,022 college seats for mental health professionals are set aside in India. [Source: World Mental Health Day: India’s Mental Health Crisis In Numbers]

Can the World of Work Make a Difference?

Yes it can.

Coming away from the scary numbers, let’s talk about how the world of work can make a positive difference to the existing scenario.

Why should the world of work make a difference?

Because about 8-10 hours out of 24 hours of our day is spent at work.

How can the work-space make a difference to our mental health awareness?

1. First things first, by acknowledging the importance of mental health and mental health awareness.

This made news recently, when an employee wrote to her CEO informing that she would be taking some time off, so she can come back a ‘100%’. The CEO’s response is up here for all of us to see.

Acknowledging that taking care of your mental health is important is the first step towards creating awareness. Being fit mentally is just as important as being fit physically to be at your productive best. However, it is impossible to bring about change without acknowledgment of the issue.

2. Tackling the associated Stigma

The social stigma attached to mental health comes in the way of even acknowledging mental health issues and dialogues. This continues to be one of the main road blocks towards addressing mental health concerns. Along with dealing with the mental health concerns, the individual is also at the receiving end of a great deal of social prejudice and discrimination. One way work spaces can help tackle this is by holding frequent workshops, webinars, or even focused conversations and dialogues on mental health. It is because of the social stigma attached that more often than not, mental health concerns are internalized. Addressing them by holding sustained conversations about them is the only to bust the stigma.

3. Making resources available

By creating a work environment where the employees have access to basic mental health resources, should they need it, is a great way of showing support for mental health concerns. When we say resources, we mean very simple, basic resources, which in fact should become a norm. For example, a counselor at a designated desk. If the organisation cannot afford a full-time counselor, you could bring someone on board for 2 or 3 days a week and he/ she could be made available on appointment. Similarly, other easy ways are by creating a resource pool of short video clips or documents on mental health which could be circulated amongst the employees on email.

Spending some time on creating a ‘Mental Health Directory’, can also be hugely beneficial, not just for your organisation, but for anyone who has access to this directory. Recently, students from the Azim Premji University in Bangalore, created a Mental Health Directory for the city of Bangalore, which has valuable information regarding all available mental resources in the city. Awareness centers, recreational centers, wellness centers, counselors, psychiatrists, alternative care services, rehabilitation centers are some of the many resources which have been documented within this directory.

4. Small changes to the work-space design can make big differences

When we say changes to work space design, we do not mean big, expensive changes. We mean a basic mindfulness check of your work space.

While companies invest in many strategies to support the physical health of employees, from flu vaccinations to filtered air systems, ignoring employees’ mental health means businesses risk losing any gains they make in physical health support. Depression, stress, substance abuse, financial distress, work-life balance, ADHD, and, yes, even workplace bullying are all issues with which workers are dealing and that have a large drain on productivity. – Jennifer Stukenberg, How to design workspaces that support employee mental health.

Being mindful in how the work-space is designed plays a huge role in enhancing the productivity of your employees, by supporting their mental health. The most basic checklist is as follows –

Well lit and ventilated work space.
Away from noise and distraction.
Ensuring cohesiveness by positioning the employees in such a way that they can see each other and feel connected, instead of feeling isolated.
Some green around – there are plenty of options for indoor plants!

5. Building Empathy into the Organizational Culture

How sustainable all the above listed options are, is entirely dependent on the larger culture of the organisation. Cultivating ’empathy’ as a culture within the organisation is the key to understanding mental health concerns.

Empathy is not sympathy or pity. Empathy is the ability to understand and share someone else’s feelings from their perspective. It’s about putting yourself authentically in someone else’s shoes. Asking questions from their point of view and not yours, pausing, listening and thinking about the opportunities / issues from that person’s position. Why Every Business Needs a Culture of Empathy

Without the concept of empathy, understanding mental health concerns, or working towards mental health awareness will remain a distant dream. Also, the culture of empathy really starts at the top. It is the vision of the organisation, and the outlook of those on the top to fulfill the vision which makes all the difference.

We leave you with this thought provoking TedTalk by renowned mental health practitioner, Vikram Patel, on Mental Health for All by Involving All. In his talk, Patel argues why mental health shouldn’t just be a privilege of the first world, as it is today, and should be accessible to all. He goes beyond just posing problems by proposing low cost and effective solutions to address these issues.

Are you ready to take on, what may be called as your ‘basic responsibility’ to make mental health accessible for your employees?

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