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Friday Five: Reasons Why AI Can Never Replace Recruiters

Friday Five: Reasons Why AI Can Never Replace Recruiters

So is the next big thing in recruitment, AI, or Artificial Intelligence? That question surely deserves an answer in the affirmative. AI and Big Data are beginning to have a pervasive impact not just in the recruitment sector, but across sectors – from helping consumers shop better online, to using algorithms for pairing individuals with the most suitable partners through myriad dating platforms. Be it the professional realm, or the personal, AI seems to be making an impact in both. Why then do we claim that AI Can Never Replace Recruiters? Here are our reasons.

  1. AI cannot relate, empathize or help candidates with subjective opinions

    Just saying the above sentence is enough to substantiate the reason, but it is a case worthy of being made. While AI can conjure clever algorithms and claim to recruit the “perfect” candidate, it lacks empathy. It cannot build a relationship based on trust and guidance to provide the candidate and the potential employer through a meaningful, and indeed, humanized process.

  2. AI does not have communication skills, a prerequisite in the field of Recruitment

    Or put another way, AI does not have the necessary communication skills to be able to really sell a job. All it can do is provide the user with answers based on algorithms, which are a hundred percent objective. The recruitment experience with AI will lack in sensitivity, and more importantly insights that experienced recruiters have. These insights coupled with excellent communication skills help recruiters help the candidates. At times, candidates may believe that a certain organization is not a good match for them – in which case AI will end the process right there. However, that experience would differ with a recruiter in case he/she is aware that the organization in fact is a good fit for the candidate. In that scenario, the recruiter will then go on to initiate a dialogue with the candidate to give him his perspective, and insights. This depth in connection ensures that the candidate is equipped to make a thoroughly informed choice.

  3. AI cannot understand a client’s needs like a Recruiter can

    Without the communication skills of a recruiter, AI can never engage with clients the way recruiters do. Recruiters get down to the basics of understanding the culture, background and environment of an organization, and match candidates not just based on skills but also based on values and principles. AI can simplify an elaborate search process in a span of minutes, however, with a lack of engagement with clients, it can never quite attain that “perfect” fit for the client.

  4. AI is not as motivated as Recruiters are

    It would be a little more than slightly incorrect to say that AI loves what it does. But not for actual recruiters (for most of them at least). And people who love what they do are exceptionally good at what they do. This isn’t just a “quote” from hundreds of successful people all around the world, it is a fact. Being motivated helps recruiters go that extra mile, be flexible, and make that extra effort to help anchor a holistic recruitment process. But can we say the same for AI?

  5.  AI is not Human

    While this is like saying a potato is not an apple, it is at times necessary to stress on the obvious to make a point. This last reason perhaps sums up the four other reasons on why AI can never replace recruiters. AI helps enormously with data and predictions, but at the same time, it is important to understand that the recruitment sector is composed of human beings, and for human beings. How then can machines and AI replace the crucial role of recruiters?

The process of recruitment extends far beyond a “matching” process. It is an enduring process built on the basis of mutual trust, respect and experience. By hoping or attempting to delegate such a delicately nuanced process to AI, there is no doubt that we will lose out on some of the best that the talent pool has to offer recruiters. For recruiters, unlike AI, recruitment is not a black and white process, and not a process of simply ticking off the required skills. It is a deeply humane process, as it should be.

What are your thoughts on this topic? Do you imagine the job industry would be more efficient with AI instead of human recruiters? Let us know your thoughts!https://www.sincera.in/contact-us/

What Makes Social Media the Perfect Recruitment Tool

What Makes Social Media the Perfect Recruitment Tool

Technology has shrunk the world and this is no secret. Social media, a product of technology has ‘connected’ the world like never before. There are very few aspects of life it hasn’t touched and the world of work is no exception. One of the greatest challenges for recruiters today is not just finding enough candidates, but finding the right ones. Social media in the recent years has evolved in its role to become a handy tool to help recruiters in solving this problem and our guest blogger Aanchal Iyer explains how.

Social Media – The Best Way To Connect Recruiters and Job Seekers

Candidates today understand that in order to be visible to recruiters, they must be active on social media. According to ICIMS, recruiters can increase their chance of finding the right candidates by up to 50% when they put up jobs on social media. Also, using mobile-friendly SEO in their job posting, makes it searchable on hand-held devices and increases their overall reach.

Social Media Provides Total Transparency Both Ways

Social media allows for a more transparent screening process – for both recruiters as well as potential candidates. Applicants can suss out a potential employer’s social responsibility strategies, employment principles, salaries and other commitment quotients while employers can also get a good idea of . It’s a way of avoiding potentially nasty surprises and recruitment fails. Hiring managers can refrain from following up with a candidate if they find something they do not like in the candidate’s social media account, and vice versa.

(and which is why there are certain social media mistakes you must avoid while job hunting. Read here to know more.)

Using Exclusive Social Media Recruiting Tools


LinkedIn allows you to post a job for 30 days. Alternatively, you can sign up for LinkedIn Talent Advantage, which is an exclusive tool for recruiters. These features cost money, but budget companies can still work through networking, joining affiliated groups and using the free advertising option. They can also put their content writing skills to good use on LinkedIn, posting relevant articles and knowledge base tips and tricks to attract potential candidates to the company’s page.


Facebook allows employers to post a job for free at the Facebook Marketplace. Also, by building an official recruiter’s Facebook page, one can share one’s company’s profile, products and principles with interested users. Recruiters can also use their company’s page as a recruiting tool. Posting a Facebook Ad is another option, where one can target the exact audience they want.


On Twitter, employers can tweet jobs and expand their company’s network and build relationships with candidates. They can also run a keyword search and obtain a pool of contacts from which they can look for suitable candidates. Recruiters can search for candidates based on their interest, location, popularity, industry, hashtag and more. They can also use relevant hashtags along with tweets such as #job, #jobpost, #employment, #recruiting and so on to gain people’s interest and response and also check out what topics candidates are tweeting about and follow them, retweeting their tweets to gain their attention.

So we’re saying…

With social media recruiting strategies, both the employer and the potential employee can get to know each other well. Employers can quickly gauge the skills of candidates. Recruiting through social media takes time and effort; however, you can reap long term benefits when used smartly.

Aanchal is a Digital media marketer, trainer, and a content strategist with over 11 years of experience. She is also the founder of Effcomm Worldwide , a premium content & digital marketing services company, and content4brands.in. She aspires to keep enjoying her work, always.

Social Media Resume – The Basics

Social Media Resume – The Basics

Before we delve into the basics of the Social Media Resume, and what makes for a great one, let us understand what a social media resume really is. Simply put, a social media resume is your online presence, across platforms of social media. Lets tweak that a little bit, a social media resume is the ‘quality’ of your online presence.  It is the quality of your social media cv that attracts recruiters and hiring managers to you, rather than you scouring for job opportunities. About 80% of job opportunities are channeled through networking, and a strong social media resume is a powerful way of changing the meaning of networking in the current day context.

Simply existing on various forms of social media, most importantly on LinkedIn does not qualify for a great social media resume. It is your engagement, and the quality of content that you put out which determines the strength of your social media resume. Earlier, we ran a hugely popular series on personal branding. Building a good social media resume is strongly intertwined with the principles of personal branding. Through social media, you put out who you are, i.e., you put out your personal brand, because you are your own personal brand.

Based on the strength of your social media resume, you can attract your dream job opportunities. Here are 5 ways of building a strong social media resume.

  1. Consistency is everything

    You may have an account on every social media platform that exists. However that is to no avail unless you are consistently active on them. Being regular and updating frequently is an imperative to having a consistent and powerful social media presence. Make sure your profiles are updated. It is also important to engage in conversations and discussions relating to topics of your interest. The form of engagement could range from commenting on articles to writing your own articles and posting them.

  2. Understand the unique use of each platform

    Every social media platform has a unique selling point. In order to make the most of the social media platforms you use, understand the uniqueness of each of these platforms. For example, Instagram is a very visual platform, allowing you a number of tools to express yourself and the work you do through photographs. Facebook is a multipurpose platform that also allows you to network. While LinkedIn serves as an information base, and the best place for off-line professional networking. By understanding the unique use of each platform, you can curate the content you put out accordingly. This also helps you to keep in mind the very specific target audiences for each kind of platform.

  3. Integrate your social media profiles

    If you have a blog or a website, you could integrate all your social media profiles into it for keeping them all synced, and easily accessible to recruiters. Most platforms allow you to create social media badges which you can embed into your blog/ website. One pointer before you go ahead and integrate your social media platforms is to keep in mind how your profiles would appear to a potential recruiter. Before you integrate your social media profiles, go through them with a fine tooth comb and scour for anything that may come across as unprofessional. In short, look for any social media mistakes that may stand out for a recruiter.

  4. Be responsible

    We began this post by stressing on how a social media resume isn’t very different from having a personal brand. A social media cv is powerful because everything about you, your qualifications and your aspirations are out there. This kind transparency and outreach lend a kind of validity to ‘you’, which is why a powerful social media resume has the potential to attract recruiters.

    Being responsible about what you speak and choose to put out is a ground rule for not just personal branding, but any form of social media interaction (and otherwise!). Remember that when you put out or say certain things on interactive platforms, people listen to it and engage with it in a conscious as well as subconscious manner. That is the power of personal branding and social media. Therefore while you have access to a wide range of liberties to make speak your mind and make yourself heard, make sure that you do so responsibly.

The secret to a great Social Media Resume is having an impressive online presence. Have you come across a great social media cv, you’ve had a chance to learn from? Comment with links below and we’d be glad to feature your thoughts in our upcoming blogs!

Top Recruitment Quotes on How Recruiting Drives Business Success

Top Recruitment Quotes on How Recruiting Drives Business Success

The foundation of every organization is based on the nature of people that are hired to run it. We believe that most people don’t realise how important the job of a recruiter is and the value that a good recruiter brings to the table. Most recruiters themselves, lost in the busyness of day to day battles for finding the best talent on time for their companies, do tend to forget how much business depends on their success and how important what they do is to the business strategy. For all those who think being a candidate is tough, spend a day in the shoes of a recruiter and you’ll know how much pressure the person interviewing you might be in, and what it is like under the supposedly calm exterior of a recruiter. We thought it would be a great idea to reinforce the importance of recruiting and recruiters in your minds by taking the help of some very smart and wise people over time whose words still ring true in the World of Work. Here are the top recruitment quotes that we believe best reflect the strategic importance of recruiting and why it is a business-critical function:

  1. “If you pick the right people and give them the opportunity to spread their wings and put compensation as a carrier behind it, you almost don’t have to manage them.” Jack Welch

  1. “Some people can do one thing magnificently, like Michelangelo, and others make things like semiconductors or build 747 airplanes — that type of work requires legions of people. In order to do things well, that can’t be done by one person, you must find extraordinary people.” Steve Jobs

  1. “Since we do not take a man on his past history, we do not refuse him because of his past history. I never met a man who was thoroughly bad. There is always some good in him if he gets a chance.” Henry Ford

  1. “For no matter what we achieve, if we don’t spend the vast majority of our time with people we love and respect, we cannot possibly have a great life. But if we spend the vast majority of our time with people we love and respect – people we really enjoy being on the bus with and who will never disappoint us – then we will almost certainly have a great life, no matter where the bus goes. The people we interviewed from the good-to-great companies clearly loved what they did, largely because they loved who they did it with.” Jim Collins

  1. If you think hiring professionals is expensive, try hiring amateurs.” Anonymous

  1. “If you pay peanuts, you get monkeys.” Chinese Proverb

  1. “If you can hire people whose passion intersects with the job, they won’t require any supervision at all. They will manage themselves better than anyone could ever manage them. Their fire comes from within, not from without. Their motivation is internal, not external.” Stephen Covey

  1. “Somebody once said that in looking for people to hire, you look for three qualities: integrity, intelligence, and energy. And if you don’t have the first, the other two will kill you. You think about it; it’s true. If you hire somebody without [integrity], you really want them to be dumb and lazy.” Warren Buffet

  1. “Never hire someone who knows less than you do about what he’s hired to do.” Malcolm Forbes

  1. “When hiring key employees, there are only two qualities to look for: judgement and taste. Almost everything else can be bought by the yard.” John W Gardner

  1. “You can have the best strategy and the best building in the world, but if you don’t have the hearts and minds of the people who work with you, none of it comes to life.” Renee West

  1. “I hire people brighter than me and then I get out of their way.” Lee Iacocca

  1. “You can’t teach employees to smile. They have to smile before you hire them.” Arte Nathan

  1. “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” David Ogilvy

  1. “If you hire only those people you understand, the company will never get people better than you are. Always remember that you often find outstanding people among those you don’t particularly like.” Soichiro Honda

Recruitment is both an art and a science. And for all those who are in the recruitment profession, be very proud of what you do – you change people’s lives, you help build companies, and you keep the country’s economy running.  What can be a higher calling than this ? And for all those who are not into recruitment, we hope that this post will help increase your respect for recruiters and appreciate their work more. We encourage you to go thank a recruiter today 🙂

Which is your favorite among the top recruitment quotes of all time? We would love to hear from you! Write to us or comment below.

Recruitment Diary – How to Sift Through Rumours While Hiring

Recruitment Diary – How to Sift Through Rumours While Hiring

Rumours have always been as much a part of the professional spaces, as they are of the idle personal spaces. Be it random, unnecessary rumours resulting from personal vendetta against a colleague that end up in reference checks, or unsubstantiated rumours about a new employee you are just about to recruit, rumours while hiring do pop up inconveniently. Even though you would really like to have the person on your team, based on your meetings and interviews with the potential candidate, the authenticity of the rumour would have the last word. While most of us, as experienced professionals would say that we would go ahead and recruit the candidate irrespective of what rumour we hear, because, well, it is just a rumour, actual studies have been conducted which prove quite the contrary. The odds of not employing a potential candidate based on a rumour against him/her are higher.

As professionals, we are all well aware of the importance of background checks before recruiting a candidate. With this one thing gone wrong, it could make all the difference, and for the worse. In the World of Work, it is a thumb rule to steer away from rumours and giving it flesh, at any cost. However, humans we are, and mistakes we shall make. Here are three basic principles, that will hopefully help you sift through the rumours while hiring when you are about to make a job offer to a potential candidate.

Focus on the positive

Don’t be penny wise pound foolish. If by believing the unsubstantiated rumour, which doesn’t even mean anything grave, you let go of a true asset to your organization, you should think twice. Weigh the potential of the candidate against the authenticity of the rumour and then take a call.

Remember the source

Always, always remember the source. The reason for the rumour could be purely out of petty personal vendetta and in such a case you do not want it affecting your professionalism. Verify the source and do the required research to determine whether or not the rumour could be true. Half your work is done if you know how reliable or unreliable the source you heard the rumour from, is.

Be thorough in doing your own background check

Do not be dependent purely on your team for doing all the background check. When you encounter roadblocks like these, spend some time on doing your own background check, especially if you are looking forward to hiring the potential candidate. Don’t just depend on internet searches for the background checks, they are seldom reliable, and are often noisy information platforms. Tap into your own sources and seek out dependable data.

Also remember that it could have been you in the other person’s place, and losing a job for no valid reason doesn’t make any one feel good. Besides, it is as much your organization’s loss, as it is the candidate’s. Probably a greater loss for you if the candidate was truly worth hiring, because he/she will anyway get a job elsewhere. Factor in all the consequences and a take a decision accordingly, never on a whim. In the World of Work, it is always professionalism over rumours.